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37GS Residences

Property class: 4

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Photo gallery for 37GS Residences

A modern interior with a glass partition, a staircase, and a bed in the background.
A modern kitchen with a marble countertop, two bar stools, and a vase of flowers.
A modern kitchen with a marble countertop, two pendant lights, a built-in oven, and a bar area with stools.
A spacious living room with a white sofa, a round coffee table, and a large window with blinds.
A modern kitchen with a marble island, two bar stools, and a large window.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Kitchen
  • Washer
  • Dryer
  • Free WiFi
  • Air conditioning
  • Outdoor Space
The current price is $489
$407 nightly
$489 total
Total with taxes and fees
Oct 11 - Oct 12

Explore the area

View in a map
37 Golden Square, London, England, W1F 9LB
  • Place, Theatreland
    ‪1 min walk‬
  • Place, Carnaby Street
    ‪1 min walk‬
  • Place, Regent Street
    ‪2 min walk‬
  • Airport, London (LHR-Heathrow)
    ‪74 min drive‬

Room options

View all photos for GS4 - 2 Bed Deluxe

A patio area with wicker furniture, a glass table, and a large umbrella.

GS4 - 2 Bed Deluxe

  • 1282 sq ft
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS16 - 2 Bed Superior

A modern living room with a grey sofa, orange cushions, and a grey ottoman. There are two windows with blinds, a kitchen area with bar stools, and a pendant light.

GS16 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS20 - 2 Bed Executive

A modern living room with a light blue sofa, a dining area, and a kitchen in the background.

GS20 - 2 Bed Executive

  • 861 sq ft
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS19 - 2 Bed Deluxe

A balcony with outdoor furniture, a small table, and a glass door leading to a grassy area.

GS19 - 2 Bed Deluxe

  • 1270 sq ft
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS2 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS2 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS22 - 3 Bed Penthouse

A rooftop garden with outdoor furniture, a large umbrella, and a glass wall reflecting the cityscape.

GS22 - 3 Bed Penthouse

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS1 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and blue chairs, a dining area with a table and chairs, and a kitchen with a fridge and shelves.

GS1 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS5 - 3 Bed Deluxe

A modern living room with a sofa, ottoman, and a glass partition with kitchen items.

GS5 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS18 - 2 Bed Executive

A modern living room with a sofa, a coffee table with a vase and glasses, a large window with curtains, and a ceiling light fixture.

GS18 - 2 Bed Executive

  • 1282 sq ft
  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS13 - 3 Bed Deluxe

A modern living room with a sofa, armchair, and coffee table.

GS13 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS9 - 3 Bed Deluxe

Living area

GS9 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 1 King Bed and 2 Double Beds

View all photos for GS17 - 3 Bed Deluxe

A modern living room with a sofa, a coffee table, and a desk with a lamp.

GS17 - 3 Bed Deluxe

  • City view
  • 3 bedrooms
  • Sleeps 6
  • 3 King Beds

View all photos for GS6 - 1 Bed Executive

A modern hotel room with a large bed, a sofa, a coffee table with fruit, a TV, and a view of the city.

GS6 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS10 - 1 Bed Executive

A modern living room with a grey sofa, a white coffee table with a bottle and glass, a white armchair, and a window with a view.

GS10 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for GS14 - 1 Bed Executive

A modern hotel room with a bed, a sofa, a coffee table with fruit, and a TV.

GS14 - 1 Bed Executive

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for GS21 - 2 Bed Deluxe

A balcony with wicker furniture, a glass table, and a green hedge wall.

GS21 - 2 Bed Deluxe

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS15 - 2 Bed Superior

A modern living room with a sofa, armchairs, a coffee table, and a TV.

GS15 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS12 - 2 Bed Superior

A modern living room with a sectional sofa, a glass coffee table, and a blue armchair. There is a dining area with a table and chairs, and a large window providing natural light.

GS12 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS11 - 2 Bed Superior

A modern living room with a dining area, a sofa, and a TV.

GS11 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS8 - 2 Bed Superior

A modern living room with a sectional sofa, a marble coffee table, and large windows.

GS8 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 1 King Bed and 1 Double Bed

View all photos for GS7 - 2 Bed Superior

A modern living room with a grey armchair, a green sofa with yellow cushions, a marble coffee table, and a large abstract painting on the wall.

GS7 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for GS3 - 2 Bed Superior

A modern living room with a sectional sofa, a round coffee table, and a large abstract painting.

GS3 - 2 Bed Superior

  • 2 bedrooms
  • Sleeps 4
  • 2 King Beds

View all photos for Three-Bedroom Apartment

A modern bedroom with a large bed, a dark headboard, and a window with blinds.

Three-Bedroom Apartment

  • Sleeps 8
  • 1 King Bed

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  • Free WiFi
  • Air conditioning
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Total with taxes and fees
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About the neighborhood

London

With a stay at 37GS Residences in London (London City Centre), you'll be within a 5-minute walk of Piccadilly Circus and Piccadilly. .This apartment is 0.3 mi (0.5 km) from Oxford Street and 0.4 mi (0.7 km) from Leicester Square.
View more Apartments in LondonOpens in a new window

What's nearby

  • Theatreland - 1 min walk - 0.0 miles
  • Carnaby Street - 1 min walk - 0.1 miles
  • Regent Street - 2 min walk - 0.1 miles
  • Piccadilly Circus - 3 min walk - 0.2 miles
  • Piccadilly - 3 min walk - 0.2 miles

Getting around

  • Piccadilly Circus Underground Station - 4 min walk
  • Tottenham Court Road Station - 12 min walk
  • London City Airport (LCY) - 42 min drive

Restaurants

  • ‪Disrepute - ‬1 min walk
  • ‪Flat Iron Soho - ‬1 min walk
  • ‪Coqfighter - ‬2 min walk
  • ‪La Maritxu - ‬2 min walk
  • ‪Donutelier - ‬2 min walk

About this property

37GS Residences

37GS Residences offers 3 air-conditioned accommodations with washers/dryers and espresso makers. Accommodations have separate sitting areas and include dining tables and kitchen islands. Accommodations at this 4-star apartment have kitchens with full-sized refrigerators/freezers, stovetops, microwaves, and separate dining areas. Bathrooms include bathtubs or showers with rainfall showerheads, bathrobes, complimentary toiletries, and hair dryers.

Guests can surf the web using the complimentary wireless Internet access. Flat-screen televisions come with cable channels and Netflix. Additionally, rooms include coffee/tea makers and irons/ironing boards. Housekeeping is provided on request.

Make yourself at home in one of the 3 air-conditioned rooms featuring heated floors and flat-screen televisions. Kitchens are outfitted with full-sized refrigerators/freezers, ovens, and stovetops. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Conveniences include separate sitting areas and microwaves, and housekeeping is provided on request.
Take in the views from a rooftop terrace and make use of amenities such as complimentary wireless internet access.
Featured amenities include a 24-hour front desk, luggage storage, and laundry facilities.

Property amenities

Internet

  • Available in the apartment: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Kitchen

  • Coffee/tea maker
  • Cookware, dishware, and utensils
  • Dishwasher
  • Electric kettle
  • Espresso maker
  • Freezer
  • Full-sized refrigerator/freezer
  • Kitchen island
  • Microwave
  • Oven
  • Stovetop
  • Toaster

Dining

  • Couples/private dining
  • Dining table

Bedrooms

  • Bedsheets provided
  • Rollaway/extra bed: GBP 36 per day

Bathroom

  • Bathrobes
  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Rainfall showerhead
  • Shampoo
  • Soap
  • Toilet paper
  • Towels provided

Living spaces

  • Dining table
  • Heated floor
  • Separate dining area
  • Separate sitting area

Entertainment

  • Flat-screen TV with cable channels
  • Netflix
  • Streaming services

Outdoor areas

  • Rooftop terrace

Laundry

  • Laundry detergent
  • Laundry facilities
  • Washer/dryer

Work spaces

  • Laptop workspace

Comfort

  • Air conditioning
  • Heating

Pets

  • No pets allowed

Suitability/Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (32 inch wide door)
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk (31 inches high)
  • Smoking not allowed

Services and conveniences

  • 24-hour front desk
  • Housekeeping (on request)
  • Iron/ironing board
  • Luggage storage

Location highlights

  • In a business district
  • In a shopping district
  • Near a health/beauty spa
  • Near a metro station
  • Near a train station
  • Near an outlet shopping mall

Safety features

  • Carbon monoxide detector (host has indicated there is a carbon monoxide detector on the property)
  • Smoke detector (host has indicated there is a smoke detector on the property)
  • Fire extinguisher
  • Security system

General

  • 3 units
  • Housekeeping (on request)
  • Soundproofing

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Contactless check-out available

Special check-in instructions

The property charges 2 percent for credit card payments
Guests will receive an email within 48 hours before arrival with check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 36.0 per day
Cribs (infant beds) are available for GBP 18.0 per night

Property payment types

  • American Express
  • Mastercard
  • Visa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A damage deposit of GBP 750 will be collected before check-in.
  • Deposit is payable by bank transfer and is due within 24 hours of booking the reservation.

We have included all charges provided to us by the property.

Optional extras

  • Crib (infant bed) fee: GBP 18.0 per night
  • Rollaway bed fee: GBP 36.0 per day
  • Cleaning supplies fee: GBP 240 per stay
  • Credit card charges are subject to a surcharge of 2 percent

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Onsite parties or group events are strictly prohibited
Long-term renters welcome
Host has indicated there is a carbon monoxide detector on the property
Host has indicated there is a smoke detector on the property
Safety features at this property include a fire extinguisher and a security system
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property is professionally cleaned

We should mention

This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

37GS Residences London
Golden Square Residence
37GS Residences Apartment
Luxury 2 Bedroom Golden Square
37GS Residences Apartment London

37GS Residences Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 44 out of 53 reviews
Rating 8 - Good. 3 out of 53 reviews
Rating 6 - Okay. 5 out of 53 reviews
Rating 4 - Poor. 1 out of 53 reviews
Rating 2 - Terrible. 0 out of 53 reviews

9.4/10

Cleanliness

9.4/10

Amenities

9.2/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent spot, tucked away but just a minute to great shops and cafes. The 24/7 reception desk is a big plus and cleaning crew was very thorough. Will be returning to this place for our next trips!
Stayed 6 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
great location to restaurants and theaters, picadilly circus metro stop, excellent place to stay
Stayed 4 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Terrific location, very clean, staff helpful and attentive. Comfortable bed and sitting area. Only minor issue was the air conditioning did not work well and it was a little warm at night. Would definitely stay here again.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Friendly staff, spotless clean room, great location, safe, close to shops, restaurants, and grocery stores. We enjoyed staying here.
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, communication
Clean room, friendly, helpful staff, great space and in an amazing neighborhood.
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
We love this property! This was our 2nd time staying and I think it will become a "go to" when we're in London.
Stayed 6 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, check-in, communication, listing accuracy
Excellent accomodation. Location os first class
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Top notch place!
Stayed 1 night in Jun 2024
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Great Stay!

Everything was as advertised. Will definitely stay here again.
Stayed 4 nights in Feb 2023
Verified review

8/10 Good

Liked: Cleanliness, amenities, property conditions & facilities, communication
There are supermarkets nearby, making it very convenient. It is also close to tourist attractions such as Kensington Palace, making it convenient.
Stayed 4 nights in Aug 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication
Great space. Great location.
Stayed 4 nights in Dec 2023
Verified review

6/10 Okay

Liked: Cleanliness
Disliked: Communication
Nice modern apartment
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Comfortable beds. Close to most shops and food places. Quiet and cosy.
Stayed 1 night in Jul 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
What an amazing property…great location, amazing snd super helpful staff (Ali was absolutely amazing). Such a gem. Really looking forward to staying here again!!
Stayed 4 nights in Oct 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Amazing location, clean, modern, good service from the concierge. A bit pricey, but hey, it’s central London!
Stayed 2 nights in Jan 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Incredible space. Prime location
Stayed 1 night in Aug 2024
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Fantastic location on quiet side street, but a quick walk to Piccadilly. Beautiful modern building with friendly concierge. Would absolutely recommend!
Stayed 3 nights in Apr 2023
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The best property in London I have stayed at so far and the concierge is so very helpful. Loved it
Stayed 3 nights in Dec 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Best apartment ever
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities, communication
Wonderful, will return!!
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Excellent location, spacious apartment, fully equipped kitchen, two bathrooms, good beds. The area gets noisy on weekends as the apartment is facing Carnaby, but other than the place is perfect.
Stayed 3 nights in Mar 2025
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
Overall very nice.
Stayed 2 nights in Mar 2024
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities, communication
The apartment was very nice! Very clean and incredibly spacious. 2 bedrooms and 2 bathrooms. Zoned climate control. Large living room and full kitchen. Excellent location! I would definitely recommend!
Stayed 4 nights in Jun 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication
The 2 bedroom unit was immaculate and spacious, equipped with toiletry and kitchen amenities. The staff was friendly and accommodating. Midweek housekeeping service was sufficient, and outlet adapters provided, if requested. Location is central to most public transportation lines-- a good starting point to explore Soho and its surrounding neighborhoods. This is truly a hidden gem in Golden Square.
Stayed 5 nights in Sep 2025
Verified review

10/10 Excellent

Liked: Cleanliness, room comfort, communication

Fantastic Flats in the heart of it all!

This is a wonderful place to stay in London. The location is ideal and right in the middle of the city. The staff was friendly and helpful and responded immediately when we had a small issue.(which was immediately resolved) We stayed in flat 21 (621) and it was well appointed and immaculate. We can’t wait to visit again.
Stayed 9 nights in Jul 2024