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Now Now NoHo

2.0 star property

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Lobby
Reception
Lobby
Front of property
Premium Sleeper Cabin | Desk, free WiFi, bed sheets

Reviews

8.4 out of 10
Very good

Popular amenities

  • 24/7 front desk
  • Air conditioning
  • Free WiFi

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, New York University
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, New York, NY (LGA-LaGuardia)
    ‪20 min drive‬

Room options

View all photos for Premium Sleeper Cabin

Premium Sleeper Cabin | Desk, free WiFi, bed sheets

Premium Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • Sleeps 1
  • 1 Twin Bed

View all photos for Women + Now or Never Cabin

Women + Now or Never Cabin | Desk, free WiFi, bed sheets

Women + Now or Never Cabin

  • Sleeps 1
  • 1 Twin Bed

View all photos for Women + Sleeper Cabin

Room amenity

Women + Sleeper Cabin

9.4 out of 10
Exceptional
(6 reviews)
  • Sleeps 1
  • 1 Twin Bed

View all photos for ADA Sleeper Cabin

Desk, free WiFi, bed sheets

ADA Sleeper Cabin

  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Sleeper Cabin

Desk, free WiFi, bed sheets

Now or Never Sleeper Cabin

  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

Desk, free WiFi, bed sheets

Cozy Sleeper Cabin

9.8 out of 10
Exceptional
(6 reviews)
  • Sleeps 1
  • 1 Twin Bed

View all photos for Premium Now or Never Cabin

Desk, free WiFi, bed sheets

Premium Now or Never Cabin

  • Sleeps 1
  • 1 Twin Bed

Accessible Sleeper Cabin

  • Sleeps 1

Female Sleeper Cabin

  • Sleeps 1

Now Or Never Sleeper Cabin

  • Sleeps 1

Premium Now Or Never Cabin

  • Sleeps 1

Cozy Sleeper Cabin

  • Sleeps 1

Women + Now Or Never Cabin

  • Sleeps 1

Premium Sleeper Cabin

  • Sleeps 1

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About the neighborhood

New York

Located in New York (Manhattan), Now Now NoHo is within a 10-minute walk of New York University and Washington Square Park. .This hotel is 0.5 mi (0.9 km) from 5th Avenue and 1.7 mi (2.7 km) from Wall Street.

What's nearby

  • The Cooper Union for the Advancement of Science and Art - 2 min walk - 0.1 miles
  • Washington Square Park - 6 min walk - 0.4 miles
  • New York University - 6 min walk - 0.4 miles
  • 5th Avenue - 9 min walk - 0.5 miles
  • Bowery Ballroom - 9 min walk - 0.5 miles

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 33 min drive

Restaurants

  • ‪The Bowery Electric - ‬1 min walk
  • ‪Il Buco Alimentari & Vineria - ‬1 min walk
  • ‪Gjelina - ‬2 min walk
  • ‪The Wren - ‬1 min walk
  • ‪Bar Primi - ‬1 min walk

About this property

Now Now NoHo

Hotel with a 24-hour front desk, 9-minute walk to New York University
Now Now NoHo offers 180 shared accommodations with air conditioning and bathrobes. Guests can surf the web using the complimentary wireless Internet access. Guests have access to shared bathrooms. Housekeeping is provided on request.
Make yourself at home in one of the 180 air-conditioned guestrooms. Complimentary wireless internet access is available to keep you connected. Shared bathrooms with bathrobes are provided. Conveniences include desks, and housekeeping is provided on request.
Featured amenities include express check-in, express check-out, and a 24-hour front desk.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator

More

  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided

Bathroom

  • Bathrobes
  • Detached shared bathroom
  • Towels provided

More

  • Air conditioning
  • Desk
  • Heating
  • Shared accommodations

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Breakage deposit: USD 50 per stay

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.4

Very Good

Rating 10 - Excellent. 363 out of 673 reviews
Rating 8 - Good. 141 out of 673 reviews
Rating 6 - Okay. 87 out of 673 reviews
Rating 4 - Poor. 42 out of 673 reviews
Rating 2 - Terrible. 40 out of 673 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.6/10

Property conditions & facilities

8.8/10

Eco-friendliness

Reviews

8/10 Good

Ayano

Stayed 2 nights in Sep 2025

10/10 Excellent

Yohanna

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love it
Stayed 2 nights in Sep 2025

10/10 Excellent

Sean

Stayed 3 nights in Aug 2025

8/10 Good

Sandy

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Lena Louise Lee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Checking in was such a breeze. The staff were so helpful and kind especially with helping me get my luggage to my room. The cleanliness of the room/showers/bathrooms was spectacular. My only setbacks were getting my luggage back down three flights of stairs, the open ceilings I wasn’t aware of until getting there (would’ve upgraded to another suite if I knew, but really appreciated the earplug/noise machine and eye mask provided) and having to go down to the basement for the lounge to eat although I understood the rule, and not being able to make any phone calls during my stay. Location wise is equally fantastic: close to three different subway entrances. Close to lots of restaurants/cafes I wanted to try. Over all would recommend if you’re lightly packing and are familiar with this kind of stay!
Stayed 4 nights in Sep 2025

4/10 Poor

Steven

Disliked: Cleanliness, amenities, property conditions & facilities
No elevator. Rooms too small and too close to each other. Couldn’t sleep cause you can hear other doors opening and closing all night.
Stayed 1 night in Sep 2025

6/10 Okay

David

Business traveler
Liked: Staff & service, property conditions & facilities
A situation where you get what you pay for. Room was clean. Bed was comfortable. Earplugs are an absolute must.
Stayed 2 nights in Sep 2025

6/10 Okay

Barry

Business traveler
Liked: Cleanliness
Disliked: Property conditions & facilities
This is basically a hostel with an open pod structure - you have a semi private room (locked door) but open ceiling makes noise and privacy impossible. Every door opening and closing was loud enough to interrupt sleep even with white noise. Mostly it was over priced. At maybe $100 a night it would have been fine, but at $180 it was not worth the inconvenience. While it is / was an interesting option, there are already people in this space that are using a more interesting process - including POD. In conclusion - over priced - even for the LES / East Village location and conceptually/practically some issues with quiet and privacy.
Stayed 1 night in Sep 2025

6/10 Okay

Himeko

Disliked: Property conditions & facilities
Location was good, not enough showers/bathrooms for amount rooms per floor
Stayed 3 nights in Sep 2025

4/10 Poor

Desiree

Business traveler
Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

POOR

Not good too much snoring, doors closing loud loud men on floor 2 said women when booking. Workers talking loudly on phone in hallway to his girlfriend and asking Siri multiple times to call number. Not coming back
Stayed 4 nights in Sep 2025

10/10 Excellent

Erin

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025

4/10 Poor

kristin

Stayed 1 night in Sep 2025

4/10 Poor

kristin

Disliked: Cleanliness, property conditions & facilities
I got the special deluxe room because they said they were sold out of the others. At first I was excited cause it had a window but the road noise was ridiculously loud and it was right next to the bathroom so I could hear every time someone brushed their teeth and the lights and exit sign were very bright.
Stayed 2 nights in Sep 2025

8/10 Good

Hayato, Eugene

Liked: Cleanliness
Location The location was excellent—within a five-minute walk of a metro station with multiple lines, and surrounded by many shops and restaurants. Personally, I appreciated that there was a laundry nearby, which was very convenient. Staff Check-in and check-out were smooth, and the housekeeping staff kept the shared bathrooms and showers clean. However, my own room was not cleaned and my amenities were not replaced during my stay, which was disappointing. Because of that, I had to use my personal towel since no fresh one was provided. Room The hotel has four floors and no elevator. Each capsule-style room is extremely small, designed for solo travelers, so anyone with large luggage might struggle. The space is about the size of standing room, a small sitting space, and a single bed in a 1:1:2 ratio. For organizing my luggage I used the net above the bed, even though it was dusty. In fact, the entire property felt dusty, and I suffered from sneezing and a runny nose during my stay. The rooms are only separated by partitions, with open space at the top, so sound carries easily and guests must be very quiet. I used a hair dryer in my room and could hear others, but surprisingly no one complained—so I wondered how other guests managed. Overall Experience While I listed many downsides, overall my impression is average. Considering it’s New York, I accepted the high price, but the value for money felt lacking compared to the level of comfort and service provided.
Stayed 2 nights in Sep 2025

10/10 Excellent

jana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
everything was nice :3
Stayed 2 nights in Sep 2025

6/10 Okay

Daniela

Liked: Cleanliness, staff & service, property conditions & facilities
Nice clean and perfect location! The only thing is that at night you can hear EVERYTHING. Not because people are noise, but because doors don’t close properly unless you slam them. That was really annoying.
Stayed 1 night in Sep 2025

6/10 Okay

Adrian

Traveled with family
Liked: Cleanliness, property conditions & facilities
Disliked: Staff & service, room comfort
Stayed 2 nights in Sep 2025

10/10 Excellent

Olivia

Stayed 1 night in Aug 2025

8/10 Good

Colin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Have stayed in “capsule style” hotels in Europe etc. Toilets have no sinks to wash your hands. Communal sinks can be 25 feet from toilets and don’t have room for more than 3 people to use at once. Single paper towel dispenser and garbage makes it awkward.
Stayed 1 night in Aug 2025

10/10 Excellent

Lorelie

Business traveler
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The sheets and bed are surprising so comfy!! Small but this really makes it cozy and comfortable for a short stay. My towel had a stain on it but nothing crazy. Would come again if solo!
Stayed 1 night in Sep 2025

10/10 Excellent

Anika

Stayed 3 nights in Aug 2025

8/10 Good

DeDe

Liked: Staff & service, amenities, property conditions & facilities
Overall stay was great and would definitely recommend to friends and stay here again. Areas like the toilets were challenging as the flush isn't very strong so often times I'd go to the loo and see it hasn't been properly flushed - not the best! Some residents didn't respect the noise/shared space and this was quite inconsiderate and challenging at times. Otherwise I love the decor and amenities and looking forward to next visit!
Stayed 4 nights in Sep 2025

10/10 Excellent

John

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Sep 2025

10/10 Excellent

maryelizabeth

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great hotel! Perfect for what I needed. Highly recommend
Stayed 2 nights in Sep 2025

8/10 Good

b kushal

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Please do some lift or something related to take the bags or trolley bags to 3rd floor, And please request you to not charge for the Bags or locker please its a request.
Stayed 2 nights in Sep 2025