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Now Now NoHo

Property class: 2

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Photo gallery for Now Now NoHo

A modern interior with a curved ceiling, a central seating area, and a large window with curtains.
A multi-story building with a ground-level restaurant and outdoor seating.
A hallway with striped walls, a central wooden door, and a row of digital kiosks on wooden pedestals.
A bathroom with a white robe hanging on a door, a wooden bench, and a tiled floor.
A reception area with a wooden desk, a vase with pampas grass, and a laptop.

Reviews

8.4 out of 10
Very good

Popular amenities

  • Free WiFi
  • Air conditioning
  • 24/7 front desk

Explore the area

View in a map
338 Bowery, New York, NY, 10012
  • Place, New York University
    ‪3 min walk‬
  • Place, Washington Square Park
    ‪6 min walk‬
  • Place, 5th Avenue
    ‪9 min walk‬
  • Airport, New York, NY (JFK-John F. Kennedy Intl.)
    ‪47 min drive‬

Room options

View all photos for Women + Now or Never Cabin

A hotel room with a bed, a wooden nightstand with a lamp, a striped ottoman, a suitcase, and a colorful abstract painting on the wall.

Women + Now or Never Cabin

10.0 out of 10
Exceptional
(1 review)
  • 53 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Women + Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

Women + Sleeper Cabin

9.4 out of 10
Exceptional
(16 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for ADA Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

ADA Sleeper Cabin

10.0 out of 10
Exceptional
(1 review)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Now or Never Sleeper Cabin

A bedroom with a bed, a wooden nightstand with a mirror, and a small stool.

Now or Never Sleeper Cabin

  • 53 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cozy Sleeper Cabin

A compact hotel room with a bed, a small wooden nightstand, a mirror, and a striped stool.

Cozy Sleeper Cabin

9.2 out of 10
Wonderful
(12 reviews)
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Cabin (2x Cozy Sleeper)

A hotel room with a bed, a bedside table, a mirror, and a small stool.

Cabin (2x Cozy Sleeper)

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

Accessible Sleeper Cabin

  • Sleeps 1
  • 1 Twin Bed

Female Sleeper Cabin

  • Sleeps 1
  • 1 Twin Bed

Now Or Never Sleeper Cabin

  • Sleeps 1
  • 1 Twin Bed

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About the neighborhood

New York

Now Now NoHo is centrally located in New York, a 5-minute walk from New York University and 5 minutes by foot from New Museum. .This hotel is 0.6 mi (0.9 km) from Washington Square Park and 2.2 mi (3.5 km) from Madison Square Garden.

What's nearby

  • New York University - 3 min walk - 0.2 miles
  • New Museum - 6 min walk - 0.4 miles
  • Washington Square Park - 6 min walk - 0.4 miles
  • 5th Avenue - 9 min walk - 0.5 miles
  • Bowery Ballroom - 9 min walk - 0.5 miles

Getting around

  • Bleecker St. Station - 3 min walk
  • New York 9th St. Station - 16 min walk
  • LaGuardia Airport (LGA) - 29 min drive

Restaurants

  • ‪Phebe's - ‬2 min walk
  • ‪Swift Hibernian Lounge - ‬2 min walk
  • ‪Buddy Buddy - ‬1 min walk
  • ‪Fish Cheeks - ‬1 min walk
  • ‪Tom and Jerry's - ‬3 min walk

About this property

Now Now NoHo

Now Now NoHo offers 177 air-conditioned accommodations with bathrobes and slippers. Memory foam beds feature premium bedding. Guests can surf the web using the complimentary wireless Internet access.

Bathrooms include showers and designer toiletries. Business-friendly amenities include desks and desk chairs. Housekeeping is offered on request and hair dryers can be requested.

Make yourself at home in one of the 177 air-conditioned guestrooms. Your memory foam bed comes with premium bedding. Complimentary wireless internet access is available to keep you connected. Bathrooms feature showers, designer toiletries, and bathrobes.
Featured amenities include express check-in, express check-out, and a 24-hour front desk.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • No onsite parking available

Conveniences

  • 24-hour front desk

Guest services

  • Housekeeping (on request)

Accessibility

  • No elevator
  • Thin carpet in room

More

  • Smoking not allowed

Room amenities

Bedroom

  • Memory foam mattress
  • Premium bedding

Bathroom

  • Bathrobes
  • Designer toiletries
  • Hair dryer (on request)
  • Shampoo
  • Shower
  • Slippers
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

More

  • Air conditioning
  • Desk
  • Desk chair
  • Heating
  • Laptop workspace

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Express check-in available
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed

Children and extra beds

Children 18 and younger are not allowed at this property; All guests older than 18 are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

  • American Express
  • Discover
  • Mastercard
  • Visa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • A damage deposit of USD 100 will be collected before check-in.
  • This property's damage deposit is payable via a secure link and is due within 24 hours after booking. Advance payment of the damage deposit is required to check in.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators
Children 18 years old and younger are not permitted at this property

Property is also known as

Now Now NoHo Hotel
Now Now NoHo New York
Now Now NoHo Hotel New York

Now Now NoHo Reviews

Reviews

8.4

Very Good

Rating 10 - Excellent. 573 out of 1019 reviews
Rating 8 - Good. 227 out of 1019 reviews
Rating 6 - Okay. 115 out of 1019 reviews
Rating 4 - Poor. 52 out of 1019 reviews
Rating 2 - Terrible. 52 out of 1019 reviews

9.2/10

Cleanliness

9.0/10

Staff & service

8.4/10

Amenities

8.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The bed and pillows were so comfortable. Truly a great place for a quick stay
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was great, just as advertised. Perfect location, great for solo travellers.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Perfect spot for a solo travel, had everything i needed, very clean and cute!
Stayed 1 night in Jun 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is very well located and comfortable. Rooms are extremely small but they're clean.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My stay was a great!
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
My favorite place to stay for a solo trip to the city!
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I felt safe as a solo traveller checking myself in. Amazing location and perfect to sleep and reset for a quick trip.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Clean room, friendly and helpful staff
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Had the best solo experience at Now Now Noho. Felt like a luxury hostel with how clean and cozy it was.
Stayed 4 nights in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff friendly, clean facility great Location
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I love this place! I had stay twice and I always enjoyed it!
Stayed 5 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Feels very safe & a great location.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
As long as you know what the experience is beforehand, this is a wonderful place to stay. Bed was super comfy and communal bathroom was very nice
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great value for solo travellers!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is the cuttest hotel. Safe, well located, amenities are superb!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very nice and cozy place
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Such an amazing place! Clean, friendly staff, great location .
Stayed 4 nights in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Good experience for a couple nights' stay, even though it might be a little small for tall people
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Really comfortable and private space. Great location! Wonderful staff and amenities.
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
I loved my stay here!
Stayed 1 night in Dec 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Perfect place to stay if you’re in the city for a short trip!
Stayed 2 nights in Feb 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel is exactly what it needs to be, it provides you with a bed, a place to clean up, and a place to leave your bags, while they have some cool things here and there, it’s a different experience than your typical hotel, so for most people it may not be a good choice, but for solo travelers just here for a day or so, and who don’t need all the bells and whistles attatched to most hotels nowadays it does the job without breaking the bank.
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I loved the place, it is very beautiful and its staff was very friendly! I will definitely be back.
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent location. Functional and safe. Tends to get quite warm in the room with no way to control the AC. Common showers can be busy at times.
Stayed 7 nights in May 2026