Soccer is known to the rest of the world as “the beautiful game”, and Americans are finally taking notice of soccer’s excitement and universal appeal. The game has never been more popular in the States than it is today, and it’s only getting more and more popular with each passing day.
For a long time, soccer was a total afterthought in the United States. Professional leagues came and went, and the national team went 40 years without appearing in the World Cup. The fortunes of US soccer changed when the 1994 World Cup was awarded, forcing people to pay attention to soccer for the first time. The combination of the Americans’ surprise run in 1994 combined with the growing popularity of soccer as a youth sport sowed the seeds for soccer to eventually become popular. Two decades later, it’s finally happening.
Whereas soccer was once limited to obscure European TV nations, today the world game is front and center. Americans can follow leagues from around the world and watch the superstars they would never have even heard of prior to 1994. This has led top European clubs like Arsenal and Liverpool to invest heavily in promoting their teams to the American market, providing US-only merchandise outlets and creating exclusive deals with American cable outlets.
The biggest evidence of soccer’s growing popularity in the States is the number of European teams who spend their preseasons playing exhibition games in America. Chelsea and Manchester United are regular visitors to the States, and they are joined by many other top teams each year. These games give fans an opportunity to see their heroes up close, which would be normally impossible. As a result, these games often sell out quickly.
The domestic game in the United States is no slouch, either. Major League Soccer has been around for more than 15 years and continues to grow in popularity, both in terms of fan support and elite players joining the league. MLS games are huge draws, with an average attendance that exceeds both the NBA and NHL. As soccer continues to pervade the sports consciousness of America, attendance figures will grow and soccer tickets will be hot commodities across the country.
One of the best things about soccer is that it appeals to the whole family. For parents, soccer tickets are cheap and help to get the kids out of the house for the day. Kids are eager to watch the games because so many of them play soccer and are already educated about the game. Plus, unlike tickets for football games and concerts, pro soccer tickets are relatively easy to come by.
Soccer has come a long way from its status as a non-entity just one generation ago. As European teams continue to visit the States and MLS expands its horizons, soccer will become more popular. Get in on the ground floor by buying some soccer tickets today. Your family is sure to have a great time watching the beautiful game.