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EL ARAM IMIRÁ BEACH RESORT

3.5 star property

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Aerial view
Property video
A swimming pool area with lounge chairs and umbrellas, surrounded by palm trees and a building with a red roof.
2 restaurants; breakfast, lunch, and dinner served
Superior Room, Sea View | View from room

Reviews

6.8 out of 10

Popular amenities

  • Pool
  • Breakfast included
  • All inclusive
  • Spa
  • Pet friendly
  • Free WiFi

Explore the area

View in a map
Via Costeira, 4077, Natal, RN, 59090-001
  • Place, Dunes Park
    ‪1 min walk‬
  • Place, Natal Convention Center
    ‪6 min drive‬
  • Place, Ponta Negra Beach
    ‪9 min drive‬
  • Airport, Natal (NAT-Governador Aluizio Alves Intl.)
    ‪42 min drive‬

Room options

View all photos for Superior Room, Sea View

Superior Room, Sea View | Minibar (free items), in-room safe, cribs (free), WiFi (free)

Superior Room, Sea View

  • Sea view
  • 172 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds
  • Free WiFi

View all photos for Standard Room, Garden View

A hotel room with two single beds, a nightstand, and a large wall-mounted light.

Standard Room, Garden View

  • Garden view
  • 172 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds OR 4 Twin Beds
  • Free WiFi

Similar properties

Aerial view
Serhs Natal Grand Hotel & Resort
Via Costeira
  • Pool
  • Hot tub
  • Breakfast included
  • Spa
4.5 out of 5, Wonderful, 1,005 reviews
$177 nightly
The price is $186
Aug 31 - Sep 1
Total with taxes and fees
Serhs Natal Grand Hotel & Resort

About the neighborhood

Natal

With a stay at EL ARAM IMIRÁ BEACH RESORT in Natal (Via Costeira), you'll be within a 15-minute drive of Ponta Negra Beach and Dunes Park. .This all-inclusive resort is 2.5 mi (3.9 km) from Mae Luiza Lighthouse and 2.6 mi (4.2 km) from Sun Clock.
View more Resorts in NatalOpens in a new window

What's nearby

  • Dunes Park - 1 min walk - 0.1 miles
  • Natal Convention Center - 6 min drive - 3.8 miles
  • Morro do Careca - 8 min drive - 5.7 miles
  • Ponta Negra Beach - 9 min drive - 6.2 miles
  • Pirangi Beach - 21 min drive - 15.8 miles

Getting around

  • Natal Quintas Station - 11 min drive
  • Natal (NAT-Governador Aluizio Alves Intl.) - 47 min drive

Restaurants

  • ‪Restaurante Francês - ‬3 min drive
  • ‪Meia Lua Coffee Shop - ‬3 min drive
  • ‪Pitt's Lanches - ‬11 min drive
  • ‪Pastel da Hora - ‬11 min drive
  • ‪Crepe & Pizza Mania - ‬11 min drive

About this property

EL ARAM IMIRÁ BEACH RESORT

EL ARAM IMIRÁ BEACH RESORT offers 166 accommodations with free minibar items and safes. Satellite television is provided.

Bathrooms include showers, complimentary toiletries, and hair dryers. This Natal resort provides complimentary wireless Internet access. Housekeeping is provided daily.

3 outdoor swimming pools are on site along with a children's pool. Other recreational amenities include a complimentary water park.
Guests can pamper themselves by indulging in the onsite spa services. Services include facials, body scrubs, body treatments, and manicures and pedicures.
Make yourself at home in one of the 166 guestrooms featuring free minibar items. Complimentary wireless internet access keeps you connected, and satellite programming is available for your entertainment. Private bathrooms with showers feature complimentary toiletries and hair dryers. Conveniences include phones, as well as safes and complimentary bottled water.
Pamper yourself with onsite massages, body treatments, and facials. You're sure to appreciate the recreational amenities, which include 3 outdoor pools and a complimentary water park. Additional amenities at this resort include complimentary wireless internet access, an arcade/game room, and a hair salon.
Grab a bite at Restaurante Taianá, one of the resort's 2 restaurants, or stay in and take advantage of the room service (during limited hours). Unwind at the end of the day with a drink at the bar/lounge or the poolside bar. A complimentary self-serve breakfast is served daily from 6:30 AM to 10:00 AM.
Featured amenities include a business center, dry cleaning/laundry services, and a 24-hour front desk. Self parking (subject to charges) is available onsite.
A complimentary self-serve breakfast is served each morning between 6:30 AM and 10:00 AM.
Restaurante Taianá - Overlooking the ocean, this buffet restaurant serves breakfast, lunch, and dinner. Open daily.
Restsurante - Onsite buffet restaurant. Open daily.
Late night fare is available from room service (during limited hours).

All inclusive details

This resort is all-inclusive. Onsite food and beverages are included in the room price (some restrictions may apply).

Gratuities and taxes

Gratuities are included and additional gratuities at guests' discretion are accepted.

Food and beverages

All buffet meals, snacks, and beverages included

Entertainment

Onsite live performances

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Electric car charging station on site
  • Uncovered self parking on site (BRL 20 per day)
  • Limited onsite self parking

Food and drink

  • Free self-serve breakfast available daily 6:30 AM to 10:00 AM
  • 2 restaurants
  • A bar/lounge
  • A poolside bar
  • A swim-up bar
  • Snack bar/deli

Restaurants on site

  • Restaurante Taianá
  • Restsurante

Things to do

  • 3 outdoor pools
  • Arcade/game room
  • Children's pool
  • Concerts/live shows
  • Free children's club
  • Free water park
  • Shopping mall
  • Waterslide

Family friendly

  • 3 outdoor pools
  • Arcade/game room
  • Baby bath
  • Children's pool
  • Free children's club
  • Free water park access
  • High chair
  • In-room crib
  • Laundry facilities
  • Snack bar/deli
  • Waterslide

Conveniences

  • 24-hour front desk
  • Hair salon
  • Laundry facilities
  • Luggage storage

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Proposal/romance packages
  • Tour and ticket assistance

Business services

  • Business center
  • Meeting rooms

Outdoors

  • Beach towels
  • Garden
  • On the beach
  • Picnic area
  • Pool loungers
  • Pool umbrellas
  • Terrace

Spa

  • Body scrubs
  • Facials
  • Manicures/pedicures
  • Massage

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator (31 inch wide door)
  • Front entrance ramp
  • Wheelchair accessible (may have limitations)

More

  • 1 building
  • 3 floors
  • Banquet hall
  • Smoking not allowed
  • Traditional architecture

Room amenities

Bedroom

  • Bedsheets provided
  • Free crib

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Shower
  • Toilet paper
  • Towels provided

Entertainment

  • 32-inch TV with satellite channels

Food and drink

  • Free bottled water
  • Free stocked minibar
  • Late-night room service

More

  • Air conditioning (climate-controlled)
  • Phone
  • Safe

Policies

Check-in

Check-in start time: 2:00 PM; Check-in end time: noon
Contactless check-in available
Late check-in subject to availability
Minimum check-in age: 18

Check-out

Check-out before noon
Contactless check-out available

Special check-in instructions

Guests must contact the property in advance for check-in instructions; front desk staff will greet guests on arrival at the property
To make arrangements for check-in please contact the property at least 48 hours before arrival using the information on the booking confirmation
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of BRL 70 per pet, per day
Welcoming dogs and cats only
1 total (up to 33 lbs per pet)
Pets cannot be left unattended
Food and water bowls are available

Children and extra beds

Children are welcome
2 children, up to the age of 12 years, can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are not available
Free cribs are available on request at the property

Property payment types

Important information

Optional extras

  • Uncovered self parking fee: BRL 20.00 per day
  • Pet fee: BRL 70 per pet, per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Safety features at this property include a fire extinguisher

We should mention

Parents or a legal guardian traveling with children under 18 years must present the child's birth certificate and an identity card with photo (passport, for example) at the check-in. For international travels to Brazil, if just one of the parents is traveling with the child, she/he must present – in addition to the child's certificate of birth and identity card with photo – a letter authorizing the trip signed by the other parent with a notarial certification of signature. In case the parents or the legal guardian, as applicable, cannot or are unwilling to give this authorization, a judicial authorization is required. People who intend to travel to Brazil with children must consult with the Brazilian consulate before traveling for more information.
Only registered guests are allowed in the guestrooms
A car is not required for transportation to and from this property

Property is also known as

Hotel Imira
Hotel Imira Plaza
Imira
Imira Hotel
Imira Plaza
Imira Plaza Hotel
Imira Plaza Hotel Natal
Imira Plaza Natal
Imira Plaza Hotel Natal, Brazil
ARAM IMIRA PLAZA HOTEL CONVENTION Natal
ARAM IMIRA PLAZA HOTEL CONVENTION
ARAM IMIRA PLAZA CONVENTION Natal
ARAM IMIRA PLAZA CONVENTION
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Natal ARAM IMIRA PLAZA HOTEL & CONVENTION Hotel
Hotel ARAM IMIRA PLAZA HOTEL & CONVENTION
ARAM IMIRA PLAZA HOTEL & CONVENTION Natal
Imira Plaza Hotel
Aram Imira Plaza Convention

EL ARAM IMIRÁ BEACH RESORT Reviews

Reviews

6.8
Rating 10 - Excellent. 84 out of 356 reviews
Rating 8 - Good. 91 out of 356 reviews
Rating 6 - Okay. 88 out of 356 reviews
Rating 4 - Poor. 50 out of 356 reviews
Rating 2 - Terrible. 43 out of 356 reviews

7.0/10

Cleanliness

7.0/10

Staff & service

8.4/10

Amenities

6.0/10

Property conditions & facilities

Reviews

Verified review

8/10 Good

Dulce

Liked: Cleanliness, staff & service
Disliked: Room comfort
The food was good quantity, quality just ok. Reception very friendly
Stayed 2 nights in Jun 2024
Verified review

4/10 Poor

Aldeones

Disliked: Property conditions & facilities
Infelizmente não foi nada bom.Os quartos de frente para o jardim não são nada confortável, muita umidade, cheiro muito forte de mofo, tive que pedir para trocar de quarto, me colocaram em um outro quarto, esse tinha me os cheiro de mofo,. Tenha cuidado ao fazer reservar nos quartos de frente pro jardim, apesar q nao tem jardim, era de frente pro estacionamento. Quarto 217, e 213 horrível.
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Damiana O S Dantas

Liked: Cleanliness, staff & service
Muito bom adorei.re omendo
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Ecilene

Liked: Cleanliness, staff & service, property conditions & facilities
Recomendo, o hotel é maravilhoso e os funcionários super prestativos.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

APARECIDO

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
O bar poderia tem mais opções de bebida, não somente água, as equipes de funcionarios são de excelente qualidade, acho que o ar condicionada, não deva ser ligado quando o hospede não está no quarto.
Stayed 5 nights in Mar 2026
Verified review

2/10 Terrible

Ronald

Disliked: Cleanliness, staff & service, property conditions & facilities
Não
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Paulo Henrique

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Estadia maravilhosa, como sempre. Amamos esse hotel, é a nossa quarta estadia.
Stayed 2 nights in Feb 2026
Verified review

8/10 Good

odair

Liked: Cleanliness, staff & service, amenities
O quarto sempre estava limpo. Apenas o vaso sanitário estava "frouxo". Equipe muito atenciosa, principalmente o barman Felipe! No entanto a paisagem e localização do Hotel é espetacular e compensa qualquer problema!
Stayed 6 nights in Feb 2026
Verified review

8/10 Good

Elaine

Liked: Cleanliness, staff & service, amenities
Equipe muito boa, lugar tranquilo e a comida muito boa.
Stayed 2 nights in Jan 2026
Verified review

8/10 Good

MARCELO ANTONIO

Liked: Cleanliness, staff & service, amenities
Quarto muito bom, única coisa que peça é na variedades dos petiscos servidos, todo dia é a mesma coisa.
Stayed 2 nights in Jan 2026
Verified review

8/10 Good

Jeremias

Liked: Cleanliness, staff & service, amenities
As instalações são antigas, mas confortáveis. Atendimento muito bom.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Ecilene

Liked: Cleanliness, staff & service, amenities
Funcionários muito educados, comida excelente, adorei o hotel.
Stayed 3 nights in Dec 2025
Verified review

6/10 Okay

Silvino

Liked: Cleanliness, staff & service
Não tem nada para fazer a noite,
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

M M C N

Liked: Cleanliness, staff & service, amenities
Tudo incrível.
Stayed 2 nights in Dec 2025
Verified review

6/10 Okay

Rubenia G

Liked: Amenities
O quarto estava em boas condições. As piscinas menores estavam sujas, apenas a piscina principal que estava limpa. A comida era ok. O atendimento dos funcionários foi mais ou menos.
Stayed 2 nights in Dec 2025
Verified review

8/10 Good

Soraia

Liked: Cleanliness, amenities
Disliked: Staff & service
Refeição
Stayed 2 nights in Oct 2025
Verified review

2/10 Terrible

BRUNA

Disliked: Cleanliness, property conditions & facilities

Pior hotel que já fiquei

Fui em uma viagem com marido e casal de amigos. Pior hotel que já fiquei. Tanto que decidimos mudar de hotel em menos de 24h de estadia. Não tinha como ficar. Desagradável! Horrível! Fotos não condiz com a realidade em nada! Fio dental e palito de dente usados no banheiro, chuveiro frio, pouca água, vaso sujo. Piso manchado. Papel higiênico uma lixa. Poucas opções no café e pão era uma tábua. Quarto sujo, frigobar encardido com borracha solta. Cofre sem cadeado e enferrujado. Roupa de cama com mal cheiro. Espelho descascando. Móveis estufados. Infiltração na parede. Porções na piscina ruins, buffet ruim, até o arroz parecia requentado no almoço. Decepção. Não buscava luxo, apenas mínimas condições de estadia.
Stayed 2 nights in Sep 2025
Verified review

10/10 Excellent

Thiago

Disliked: Property conditions & facilities
Quanto a acessibilidade fica a desejar, não funcionava os elevadores, tinha muita escada e para quem estava com bebê de colo ficava muito delicado o deslocamento, no mais a comida era boa, bebida farta e petiscos bons.
Stayed 2 nights in Aug 2025
Verified review

8/10 Good

Franklin

Liked: Cleanliness, staff & service

Custo benefício

Embora a estrutura esteja um pouco antiga e precisando de algumas reformas, não atrapalha em nada a experiência, custo benefício muito bom pela proposta de all inclusive. A comida estava muito boa, mas Poderia melhorar um pouco a variação do cardápio.
Stayed 3 nights in Sep 2025
Verified review

6/10 Okay

Cibele

Liked: Staff & service
O hotel é muito antigo, instalações muito simples, os quartos amplos mas muito deteriorados, comida péssima. Quando acaba a comida mais procurada, não tem reposição constante. Repõe 1x e diz que acabou. Os quartos são de frente a um salão de eventos que eles alugam, no fim de semana, tem barulho de show à noite inteira, impossível dormir.
Stayed 1 night in Aug 2025
Verified review

10/10 Excellent

Elvis

Liked: Cleanliness, amenities, property conditions & facilities
Atendimento excelente.
Stayed 2 nights in Jul 2025
Verified review

8/10 Good

Rodrigo

Liked: Staff & service
Já tinha ido outras vezes, houve algumas melhorias, mas ainda muito a melhorar ....
Stayed 2 nights in Jun 2025
Verified review

10/10 Excellent

Moisés Alves de

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Local maravilhoso para relaxar com a família.
Stayed 2 nights in Jun 2025
Verified review

2/10 Terrible

Gabriel

Liked: Cleanliness
Disliked: Staff & service, property conditions & facilities, room comfort

Horrível

Horrível, pior hotel que já fiquei, não vale nem 10% do preço que cobram. O restaurante parece um grande bandeijão. Tem fila de 30 minutos pra pegar uma tapioca, são mesquinhos, cobram 2,00 pra usar uma toalha.
Stayed 1 night in Jan 2025
Verified review

10/10 Excellent

Ilaine Flavia

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Maravilha

Foram dias maravilhosos, funcionários muito educados e comida muito boa, o hotel lindo e muito aconchegante
Stayed 3 nights in Dec 2024