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The Trade, Autograph Collection

Property class: 4

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Photo gallery for The Trade, Autograph Collection

A modern outdoor seating area with a fire feature, overlooking a cityscape with tall buildings and a view of the street.
A modern restaurant with a long counter, individual booths, and large windows offering a city view.
A modern hotel with a prominent sign reading "THE TRADE."
A spacious lobby with a glass railing, a staircase, and a view of the cityscape.
A modern lobby with a large seating area, a fireplace, and a view of the dining area.

Reviews

9.4 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available
The current price is $241
$204 nightly
$241 total
Total with taxes and fees
Oct 29 - Oct 30

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Milwaukee School of Engineering
    ‪5 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪15 min drive‬

Room options

View all photos for Room, 1 King Bed

A hotel room with a large bed, a wooden nightstand, a desk with a chair, a TV, and a view of the city through large windows.

Room, 1 King Bed

9.2 out of 10
Wonderful
(5 reviews)
  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Deluxe Room, 2 Queen Beds

Room

Deluxe Room, 2 Queen Beds

9.4 out of 10
Exceptional
(3 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds

A hotel room with two beds, a large window with curtains, a flat-screen TV, and a patterned carpet.

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(30 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 1 King Bed

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed

9.6 out of 10
Exceptional
(26 reviews)
  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom, Balcony

A modern living room with a grey sofa, a blue armchair, and a hexagonal ottoman. A floor lamp and a small table with decorative items are also visible.

Suite, 1 Bedroom, Balcony

  • 1043 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Studio Suite, 1 King Bed

A hotel room with a bed, a sofa, a chair, a small table, and a large window with curtains.

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 550 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Suite, 1 Bedroom

A modern living room with a sofa, coffee table, ottoman, and a view of the city skyline through large windows.

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 1181 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with a bed, a desk, a chair, a TV, and a shelf with toiletries.

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

View all photos for Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

View all photos for Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

A hotel room with two beds, a large window with curtains, a dark patterned rug, and a wooden headboard with wall-mounted lights.

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds

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  • Pet friendly
  • Free WiFi
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4.3 out of 5, Excellent, 1,503 reviews
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The price is $110
Oct 11 - Oct 12
Total with taxes and fees
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About the neighborhood

Milwaukee

With a stay at The Trade, Autograph Collection in Milwaukee (Westown), you'll be steps from Fiserv Forum and 10 minutes by foot from Baird Center. .This hotel is 0.7 mi (1.2 km) from Marquette University and 1.6 mi (2.7 km) from Lake Michigan.

What's nearby

  • Fiserv Forum - 2 min walk - 0.1 miles
  • Milwaukee School of Engineering - 5 min walk - 0.3 miles
  • Miller High Life Theatre - 8 min walk - 0.5 miles
  • Baird Center - 9 min walk - 0.5 miles
  • Riverside Theater - 11 min walk - 0.6 miles

Getting around

  • Michigan & Jackson Tram Stop - 6 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 18 min drive

Restaurants

  • ‪The Harp Irish Pub - ‬5 min walk
  • ‪Good City Brewing-June - ‬2 min walk
  • ‪Milwaukee Brat House - ‬6 min walk
  • ‪Trinity Three Irish Pubs - ‬5 min walk
  • ‪Carson's Prime Steaks & Famous Barbecue - ‬2 min walk

About this property

The Trade, Autograph Collection

The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Housekeeping is provided daily.

Make yourself at home in one of the 207 air-conditioned rooms featuring espresso makers and flat-screen televisions. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Private bathrooms with showers feature hair dryers and bathrobes. Conveniences include phones, as well as safes and blackout drapes/curtains.
Make use of convenient amenities such as complimentary wireless internet access, wedding services, and a banquet hall.
Satisfy your appetite with American cuisine at Craft, one of the hotel's 3 restaurants. Need to unwind? Take a break with a tasty beverage at one of the 3 bars/lounges. Full breakfasts are served on weekdays from 6:30 AM to 11:00 AM and on weekends from 7:00 AM to 11:00 AM for a fee.
Featured amenities include a 24-hour front desk, luggage storage, and an elevator.
Full breakfasts are available for a surcharge on weekdays between 6:30 AM and 11:00 AM and on weekends between 7:00 AM and 11:00 AM.
Craft - This restaurant specializes in American cuisine and serves breakfast, lunch, and dinner. Open daily.
Solomon's - This restaurant specializes in American cuisine and serves dinner only. Guests can enjoy drinks at the bar. Open select days.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Water dispenser

Guest services

  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • Phone
  • Recycling
  • Safe

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 100 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

  • American Express
  • Diners Club
  • Discover
  • Mastercard
  • Visa

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

The Trade, Autograph Collection Reviews

Reviews

9.4

Exceptional

Rating 10 - Excellent. 555 out of 667 reviews
Rating 8 - Good. 61 out of 667 reviews
Rating 6 - Okay. 28 out of 667 reviews
Rating 4 - Poor. 8 out of 667 reviews
Rating 2 - Terrible. 15 out of 667 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Everything was great about this hotel. The only downside was it was further away from any activity almost like a ghost town but that’s ok we still enjoyed it.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff - modern amenities- great location --- rooftop restaurant even had gluten free options which was amazing for my celiac family! This was my 2nd time staying here and both times were great! Will stay again!
Stayed 1 night in Jun 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was well appointed with adult beverage options. Craft Bar/Grill was terrific and a special shout out to Chris and Monica.
Stayed 1 night in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing property and beautiful and luxurious!!
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
One of the best hotels that I have stayed
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I’ll definitely be returning.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome property! Definitely my go to whenever I’m in that town
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a must stay for going to events at Fiserv!
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I had a great stay! The staff was friendly, welcoming, and accommodating from check in to check out. The hotel was very clean, which is always one of my top priorities. One thing I really appreciated was having two completely different restaurant options on site. They weren’t just variations of the same menu. One offered a more upscale dining experience, while the other had a relaxed sports bar atmosphere, so there was something for whatever mood I was in. The location was also excellent and made it easy to walk to nearby restaurants and attractions. Overall, I would definitely stay here again and recommend it to anyone visiting the area.
Stayed 2 nights in Jul 2026
Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property, nice staff, and I thoroughly enjoyed the breakfast the morning of my checkout!...great food, get the maple bourbon pancakes and treat yourself if you stay here. And it's RIGHT in the heart of downtown Milwaukee, literally across the street from the Stadium where I was going to an event.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Liked: Cleanliness, property conditions & facilities
Nice hotel
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade is a modern hotel, yet still so cozy and comfortable. We love the central location, and the Il Cervo restaurant on the premises for the bar or dinner. Front desk staff and valet are welcoming and accommodating.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026