The Trade, Autograph Collection

Property class: 4

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Photo gallery for The Trade, Autograph Collection

A modern outdoor seating area with a fire feature, overlooking a cityscape with tall buildings and a view of the street.
A modern restaurant with a long counter, individual booths, and large windows offering a city view.
A spacious lobby with a glass railing, a staircase, and a view of the cityscape.
A modern hotel with a prominent sign reading "THE TRADE."
A modern lobby with a large seating area, a fireplace, and a view of the dining area.

Reviews

9.6 out of 10
Exceptional

Popular amenities

  • Pet friendly
  • Free WiFi
  • Air conditioning
  • Parking available
The current price is $212
$180 nightly
$212 total
Total with taxes and fees
Sep 7 - Sep 8

Explore the area

View in a map
420 West Juneau Avenue, Milwaukee, WI, 53203
  • Place, Fiserv Forum
    ‪2 min walk‬
  • Place, Turner Hall and the Milwaukee Turners
    ‪3 min walk‬
  • Place, Baird Center
    ‪9 min walk‬
  • Airport, Milwaukee, WI (MKE-General Mitchell Intl.)
    ‪15 min drive‬

Room options

Room, 1 King Bed

9.0 out of 10
Wonderful
(4 reviews)
  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Deluxe Room, 2 Queen Beds

10.0 out of 10
Exceptional
(2 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

Room, 2 Queen Beds

9.8 out of 10
Exceptional
(30 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

Room, 1 King Bed

9.6 out of 10
Exceptional
(26 reviews)
  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Suite, 1 Bedroom, Balcony

  • 1043 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Studio Suite, 1 King Bed

10.0 out of 10
Exceptional
(3 reviews)
  • 550 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Suite, 1 Bedroom

10.0 out of 10
Exceptional
(1 review)
  • 1181 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 King Bed and 1 Double Sofa Bed
  • Free WiFi

Room, 1 King Bed (Mobility/Hearing Accessible, Tub)

  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Room, 1 King Bed (Mobility/Hearing Access, Roll-In Shwr)

  • 317 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

Room, 2 Queen Beds (Mobility/Hearing Accessible, Tub)

  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

Room, 2 Queen Beds (Mobility/Hearing Access, Roll-In Shwr)

8.8 out of 10
Excellent
(3 reviews)
  • 358 sq ft
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

Similar properties

About the neighborhood

Milwaukee

With a stay at The Trade, Autograph Collection in Milwaukee (Westown), you'll be steps from Fiserv Forum and 10 minutes by foot from Baird Center. .This hotel is 0.7 mi (1.2 km) from Marquette University and 1.6 mi (2.7 km) from Lake Michigan.

What's nearby

  • Fiserv Forum - 2 min walk - 0.1 miles
  • Turner Hall and the Milwaukee Turners - 3 min walk - 0.2 miles
  • Miller High Life Theatre - 8 min walk - 0.5 miles
  • Baird Center - 9 min walk - 0.5 miles
  • Riverside Theater - 11 min walk - 0.6 miles

Getting around

  • Michigan & Jackson Tram Stop - 6 min drive
  • Milwaukee Intermodal Station - 17 min walk
  • General Mitchell Intl. Airport (MKE) - 18 min drive

Restaurants

  • ‪The Harp Irish Pub - ‬5 min walk
  • ‪Red Rock Saloon - ‬6 min walk
  • ‪George Webb Restaurant - ‬9 min walk
  • ‪Sooshibay Bar & Restaurant - ‬6 min walk
  • ‪Good City Brewing-June - ‬2 min walk

About this property

The Trade, Autograph Collection

The Trade, Autograph Collection offers 207 air-conditioned accommodations with espresso makers and safes. 65-inch flat-screen televisions come with digital channels.

Bathrooms include showers, bathrobes, and hair dryers. This Milwaukee hotel provides complimentary wireless Internet access, with a speed of 25+ Mbps. Change of towels and change of bedsheets can be requested. Housekeeping is provided daily.

Make yourself at home in one of the 207 air-conditioned rooms featuring espresso makers and flat-screen televisions. Complimentary wireless internet access keeps you connected, and digital programming is available for your entertainment. Private bathrooms with showers feature hair dryers and bathrobes. Conveniences include phones, as well as safes and blackout drapes/curtains.
Make use of convenient amenities such as complimentary wireless internet access, wedding services, and a banquet hall.
Satisfy your appetite with American cuisine at Craft, one of the hotel's 3 restaurants. Need to unwind? Take a break with a tasty beverage at one of the 3 bars/lounges. Full breakfasts are served on weekdays from 6:30 AM to 11:00 AM and on weekends from 7:00 AM to 11:00 AM for a fee.
Featured amenities include a 24-hour front desk, luggage storage, and an elevator.
Full breakfasts are available for a surcharge on weekdays between 6:30 AM and 11:00 AM and on weekends between 7:00 AM and 11:00 AM.
Craft - This restaurant specializes in American cuisine and serves breakfast, lunch, and dinner. Open daily.
Solomon's - This restaurant specializes in American cuisine and serves dinner only. Guests can enjoy drinks at the bar. Open select days.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 25+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Valet parking on site (USD 62 per night; includes in/out privileges)
  • Wheelchair-accessible parking available

Food and drink

  • Full breakfast available for a fee 6:30 AM to 11:00 AM on weekdays and 7:00 AM to 11:00 AM on weekends; USD 5 to 30 per person
  • 3 bars/lounges
  • 3 restaurants

Restaurants on site

  • Craft
  • Solomon's

Family friendly

  • Mini-fridge

Conveniences

  • 24-hour front desk
  • Luggage storage

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Housekeeping (daily)
  • Wedding services

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Elevator
  • Grab bar near toilet
  • Transfer shower
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible gym
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • 9 floors
  • Banquet hall
  • Built in 2023
  • Double-glazed windows
  • No plastic coffee stirrers
  • No plastic drinking straws
  • Non-plastic coffee stirrers available
  • Rooftop garden
  • Smoking not allowed
  • Some LED lighting used
  • Vegetarian breakfast available
  • Vegetarian dining options

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes

Bathroom

  • Bathrobes
  • Hair dryer
  • Private bathroom
  • Shower
  • Towels provided

Entertainment

  • 65-inch flat-screen TV with digital channels

Food and drink

  • Espresso maker
  • Mini-fridge

More

  • Air conditioning
  • Heating
  • Laptop workspace
  • LED lighting
  • Phone
  • Recycling
  • Safe
  • Water-efficient showers

Policies

Check-in

Check-in start time: 4:00 PM; Check-in end time: midnight
Minimum check-in age: 21

Check-out

Check-out before 11:00 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of USD 125.00 per accommodation, per stay, plus a deposit of USD 125.00 per stay
Service animals are welcome, and are exempt from fees
Welcoming dogs only
2 total (up to 100 lbs per pet)
Pets cannot be left unattended

Children and extra beds

Children are welcome
Rollaway/extra beds are not available
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for full breakfast: approximately USD 5.00 to 30.00 per person
  • Valet parking fee: USD 62.00 per night (in/out privileges)
  • Pet deposit: USD 125.00 per stay
  • Pet fee: USD 125.00 per accommodation, per stay
  • Service animals are exempt from fees

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and debit cards; cash is not accepted
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
This property affirms that it follows the cleaning and disinfection practices of Commitment to Clean (Marriott)

Property is also known as

The Trade, Autograph Collection Hotel
The Trade, Autograph Collection Milwaukee
The Trade, Autograph Collection Hotel Milwaukee

The Trade, Autograph Collection Reviews

Reviews

9.6

Exceptional

Rating 10 - Excellent. 544 out of 651 reviews
Rating 8 - Good. 57 out of 651 reviews
Rating 6 - Okay. 28 out of 651 reviews
Rating 4 - Poor. 8 out of 651 reviews
Rating 2 - Terrible. 14 out of 651 reviews

9.8/10

Cleanliness

9.6/10

Staff & service

9.6/10

Amenities

9.8/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Ashley

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Cheryl

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Amazing property and beautiful and luxurious!!
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Mark

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Nice, spacious room, great location, good food options and great service!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Dritan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
One of the best hotels that I have stayed
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Holly

Liked: Cleanliness, staff & service, property conditions & facilities
Lovely hotel
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was excellent
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Patrice

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome property! Definitely my go to whenever I’m in that town
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Diana

Liked: Cleanliness, amenities, property conditions & facilities
Beautiful Hotel great location and great service
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful rooms, huge windows, tall ceilings, perfect location!!
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Stephanie

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This is a must stay for going to events at Fiserv!
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Natasha

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Emily

Liked: Cleanliness, property conditions & facilities
Amazing rooms and super friendly staff!
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Terrence

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Gorgeous property, nice staff, and I thoroughly enjoyed the breakfast the morning of my checkout!...great food, get the maple bourbon pancakes and treat yourself if you stay here. And it's RIGHT in the heart of downtown Milwaukee, literally across the street from the Stadium where I was going to an event.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Eddie

Liked: Cleanliness, property conditions & facilities
Absolutely love this place, and the staff is completely amazing
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Carrie

Liked: Cleanliness, amenities, property conditions & facilities
Rooms were very clean, beds comfortable and the front desk staff were very friendly.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Judith

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Beautiful hotel right across from Fiserv Forum. Updated rooms, comfy beds, very quiet. Staff was very friendly! Both restaurants in the hotel were delicious and very clean.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Marquita

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The staff were friendly and extremely helpful. Really enjoyed my time.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The Trade is a modern hotel, yet still so cozy and comfortable. We love the central location, and the Il Cervo restaurant on the premises for the bar or dinner. Front desk staff and valet are welcoming and accommodating.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

kristin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was very spacious. The rooftop was awesome.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Drew

Liked: Cleanliness, property conditions & facilities
Nice hotel
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Robert

Liked: Cleanliness, staff & service, property conditions & facilities
We had a great stay at the Trade. The staff was amazing and the rooms were modern and clean. Be prepared with common items like drinks, snacks and toiletries because there is no store on site and no store conveniently located near hotel.
Stayed 3 nights in Apr 2026
Verified review

10/10 Excellent

Shavada

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The property was excellent! Absolutely, nothing but good things to say about this hotel. From the staff to the hotel room and restaurants. I would definitely recommend
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Sharon

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Bars and restaurants nearby as well as right across the street from Fiserv Forum where the concert was that e were going. The restaurant on main floor was very good.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Heather

Liked: Cleanliness
Clean, responsive, good dinner
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Sukhdeep

Liked: Cleanliness, amenities, property conditions & facilities
Hotel was nice just across the arena which was very convenient. Staff sometimes were a bit slow at checking us in and also miscommunication between the staff meant they couldn’t find one of our bags we left before check out but was sorted in the end. Great location , we used the restaurant upstairs which was a nice meal
Stayed 2 nights in Mar 2026