Just improve customer service , a motel or hotel are based on customer service most.
Communication is a key,..you don’t know who you are welcoming, make sure how and what words you use,..it’s a kinder unbelievable to be obliged to call 911 to get checked in for something you can manage ,..client have right to reserve with motel website or pass trough other third company with more protections.
Respect is a key especially when you open a public business ,..you don’t welcome only people you want or you choose, everyone is welcome as long USA they paid.