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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property

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Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Indoor pool
Dining
Exterior
Lobby

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • Hot tub
  • Parking included
  • Free WiFi
  • Air conditioning

Explore the area

View in a map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

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About the neighborhood

Barrie

Located in Barrie, Allure Hotel & Conference Centre, Ascend Hotel Collection is in the business district, within a 5-minute drive of Allandale Recreation Centre and Barrie Centennial Park. .This hotel is 1.3 mi (2.1 km) from Lackey's Bush Trail Trailhead and 1.8 mi (2.8 km) from Splashon Water Park Barrie.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 0.7 miles
  • Barrie Centennial Park - 5 min drive - 2.5 miles
  • Royal Victoria Hospital - 5 min drive - 6.3 miles
  • Splashon Water Park Barrie - 6 min drive - 2.7 miles
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.2 miles

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Starbucks - ‬4 min drive
  • ‪Mandarin Buffet - ‬3 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with a fitness center and a sauna
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and hair dryers. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay movies. Bathrooms include shower/tub combinations and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Recreational amenities at the hotel include an indoor pool, a sauna, and a fitness center.

Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision.

The recreational activities listed below are available either on site or nearby; fees may apply.

Make yourself at home in one of the 161 air-conditioned rooms featuring microwaves and flat-screen televisions. Your pillowtop bed comes with premium bedding. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms with shower/tub combinations feature complimentary toiletries and hair dryers.
Don't miss out on the many recreational opportunities, including an indoor pool, a sauna, and a fitness center. Additional amenities at this hotel include complimentary wireless internet access, gift shops/newsstands, and wedding services.
Grab a bite from the snack bar/deli serving guests of Allure Hotel & Conference Centre, Ascend Hotel Collection. To-go breakfasts are available daily from 6:00 AM to 11:00 AM for a fee.
Featured amenities include a 24-hour business center, express check-out, and dry cleaning/laundry services. Planning an event in Barrie? This hotel has 9000 square feet (836 square meters) of space consisting of a conference center and meeting rooms. Free self parking is available onsite.
To-go breakfasts are available for a surcharge and are served each morning between 6:00 AM and 11:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 55 lbs per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: CAD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 337 out of 1000 reviews
Rating 8 - Good. 287 out of 1000 reviews
Rating 6 - Okay. 178 out of 1000 reviews
Rating 4 - Poor. 100 out of 1000 reviews
Rating 2 - Terrible. 98 out of 1000 reviews

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

Reviews

6/10 Okay

Patricia

Stayed 1 night in Oct 2025

6/10 Okay

Tania

Traveled with family and small children
Disliked: Amenities, property conditions & facilities
The room needs a tlc make over. The curtain needed hemming, the lock on door was missing, the duvet had stains on them, the carpet had stains.
Stayed 4 nights in Oct 2025

4/10 Poor

Rebecca

Disliked: Cleanliness, property conditions & facilities
Staff were friendly , beds were nice however bathroom tub was filthy and carpets , floors need replacing . Dog friendly hotel so expect some howling from pets left alone in the room
Stayed 1 night in Oct 2025

8/10 Good

Jennifer

Business traveler, Traveled with family
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Everything was good….except that the pool was out of order.
Stayed 1 night in Oct 2025

10/10 Excellent

Haijin

Liked: Cleanliness
Stayed 1 night in Oct 2025

10/10 Excellent

Serhii

Liked: Cleanliness, property conditions & facilities, room comfort
Stayed 1 night in Oct 2025

4/10 Poor

Mandeep

Traveled with family
Disliked: Cleanliness, property conditions & facilities
Not recommended. Extremely foul smell in the corridor.
Stayed 1 night in Oct 2025

4/10 Poor

Wendy

I was in my room I received a call on the hotel from from an unidentified male who asked me if I was the hooker in Room 156( which was my room) i said no he repeated i was told the hooker was in room 156. I said NO and hung up. There was no call display on the hotel phone. I contacted from desk who arranged for me to switch rooms. I did not feel safe in this room.
Stayed 2 nights in Oct 2025

6/10 Okay

Samantha

Traveled with partner
Disliked: Cleanliness, property conditions & facilities
Staff was nice, decent water pressure in shower, bed was comfortable, there’s a restaurant on site…Shower needs a good scrub; grout between tiles in particular, top lock on door was broken(no part to fold over), pools closed
Stayed 1 night in Oct 2025

8/10 Good

Suzanne

Business traveler
Liked: Cleanliness, staff & service, property conditions & facilities
They do not provide a breakfast. So not good.
Stayed 2 nights in Oct 2025

2/10 Terrible

Kendal

Stayed 1 night in Oct 2025

8/10 Good

Tracy

Traveled with partner, Traveled with pets
Liked: Cleanliness
Disliked: Property conditions & facilities
The stay was nice. The room was clean and very quiet especially since we were right next to a major highway. The building itself could use some repairs and the lack of availability to snacks was a little disappointing. Our check in clerk was great however the check out clerk was rather abrupt and was down right rude to me later over a change that they forgot to put on my bill. Definitely would stay again though.
Stayed 1 night in Oct 2025

6/10 Okay

Christina

Traveled with family
Liked: Cleanliness
Strange situation where someone was still in our room when we checked in. Felt like we were kicking her out of her apartment. She had a litter box she was taking with her? We checked in well past 5pm - it was odd that she was still there. Otherwise stay has been fine
Stayed 1 night in Oct 2025

8/10 Good

Patricia

Traveled with family
Liked: Staff & service
Stayed 1 night in Sep 2025

8/10 Good

wesley

Stayed 1 night in Sep 2025

2/10 Terrible

Paul

Business traveler
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort
Not as advertised!!! If I could give zero stars I would. No explanation for room service never cleaning my room. Pool was closed due to health concerns. First room smelled horrible and could not change the temperature. Asked for a earlier check out to find a new hotel and was treated poorly and was ultimately denied. Moved me to a different room which was better but the carpet had that crunch to it. One of the worse hotels I have ever stayed at.
Stayed 9 nights in Sep 2025

8/10 Good

Dwayne

Stayed 1 night in Sep 2025

8/10 Good

Robert, Barrie

Traveled with group
Liked: Staff & service
Their property is fairly nice. The air conditioning unit was a bit noisy but other than that the room was in good condition and the bed was comfortable.
Stayed 1 night in Sep 2025

10/10 Excellent

Mitchell

Stayed 1 night in Aug 2025

10/10 Excellent

Keesha

Stayed 1 night in Sep 2025

6/10 Okay

Matthew

Disliked: Property conditions & facilities
Stayed 2 nights in Sep 2025

4/10 Poor

Pamela

Traveled with group
Disliked: Cleanliness, staff & service, amenities, property conditions & facilities
Very old rooms definitely need updating
Stayed 1 night in Sep 2025

8/10 Good

Gordon

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Parking was Easy
Stayed 1 night in Sep 2025

2/10 Terrible

Heather

Traveled with family
Disliked: Cleanliness, staff & service, property conditions & facilities, room comfort

Horrible hotel - stay somewhere different.

Carpet was dirty. Black mold in shower (multiple areas). Toilet seat was dirty. Air conditioner didnt work. Hallway carpet was very dirty.
Stayed 1 night in Sep 2025

10/10 Excellent

Charlene

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Was a quiet night
Stayed 1 night in Sep 2025