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Allure Hotel & Conference Centre, Ascend Hotel Collection

3.0 star property

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Photo gallery for Allure Hotel & Conference Centre, Ascend Hotel Collection

Terrace/patio
Exterior
Meeting facility
Lobby
Premium bedding, pillowtop beds, desk, blackout drapes

Reviews

7.4 out of 10
Good

Popular amenities

  • Pool
  • 24/7 front desk
  • Breakfast available
  • Gym
  • Housekeeping

Explore the area

View in a map
20 Fairview Rd, Barrie, ON, L4N4P3
  • Place, Allandale Recreation Centre
    ‪13 min walk‬
  • Place, Barrie Centennial Park
    ‪5 min drive‬
  • Place, Splashon Water Park Barrie
    ‪6 min drive‬

Room options

View all photos for Room, 1 Queen Bed, Accessible, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Room, 1 Queen Bed, Accessible, Non Smoking

8.8 out of 10
Excellent
(5 reviews)
  • Sleeps 2
  • 1 Queen Bed

View all photos for Standard Room, 2 Double Beds, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking

8.6 out of 10
Excellent
(38 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 2 Double Beds, Non Smoking (Parking Area View)

7.6 out of 10
Good
(9 reviews)
  • Sleeps 4
  • 2 Double Beds

View all photos for Standard Room, 1 King Bed, Non Smoking, Balcony

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking, Balcony

8.6 out of 10
Excellent
(12 reviews)
  • Sleeps 2
  • 1 King Bed

View all photos for Standard Room, 1 King Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Standard Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 King Bed, Non Smoking

Executive Room, 1 King Bed, Non Smoking | Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 King Bed, Non Smoking

  • Sleeps 2
  • 1 King Bed

View all photos for Executive Room, 1 Queen Bed, Non Smoking

Premium bedding, pillowtop beds, desk, blackout drapes

Executive Room, 1 Queen Bed, Non Smoking

9.2 out of 10
Wonderful
(7 reviews)
  • Sleeps 2
  • 1 Queen Bed

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$65 nightly
The price is $78
Jan 4 - Jan 5, 2026
Total with taxes and fees
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About the neighborhood

Barrie

Located in Barrie, Allure Hotel & Conference Centre, Ascend Hotel Collection is in the business district, within a 5-minute drive of Allandale Recreation Centre and Barrie Centennial Park. .This hotel is 1.3 mi (2.1 km) from Lackey's Bush Trail Trailhead and 1.8 mi (2.8 km) from Splashon Water Park Barrie.

What's nearby

  • Allandale Recreation Centre - 13 min walk - 0.7 miles
  • Barrie Centennial Park - 5 min drive - 2.5 miles
  • Royal Victoria Hospital - 5 min drive - 6.3 miles
  • Splashon Water Park Barrie - 6 min drive - 2.7 miles
  • Lackey's Bush Trail Trailhead - 6 min drive - 1.2 miles

Getting around

  • Allandale Waterfront Station - 3 min drive
  • Toronto Pearson Intl. Airport (YYZ) - 52 min drive

Restaurants

  • ‪ONroute Barrie - ‬19 min walk
  • ‪Circle K - ‬14 min walk
  • ‪Tim Hortons - ‬19 min walk
  • ‪Starbucks - ‬4 min drive
  • ‪Tim Hortons - ‬14 min walk

About this property

Allure Hotel & Conference Centre, Ascend Hotel Collection

Suburban hotel with a fitness center and a sauna
Allure Hotel & Conference Centre, Ascend Hotel Collection offers 161 air-conditioned accommodations with coffee/tea makers and hair dryers. Pillowtop beds feature premium bedding. 42-inch flat-screen televisions come with premium cable channels and pay movies. Bathrooms include shower/tub combinations and complimentary toiletries.

This Barrie hotel provides complimentary wireless Internet access, with a speed of 50+ Mbps. Business-friendly amenities include desks and desk chairs, as well as phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Recreational amenities at the hotel include an indoor pool, a sauna, and a fitness center.

Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision.

The recreational activities listed below are available either on site or nearby; fees may apply.

Make yourself at home in one of the 161 air-conditioned rooms featuring microwaves and flat-screen televisions. Your pillowtop bed comes with premium bedding. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms with shower/tub combinations feature complimentary toiletries and hair dryers.
Don't miss out on the many recreational opportunities, including an indoor pool, a sauna, and a fitness center. Additional amenities at this hotel include complimentary wireless internet access, gift shops/newsstands, and wedding services.
Grab a bite from the snack bar/deli serving guests of Allure Hotel & Conference Centre, Ascend Hotel Collection. To-go breakfasts are available daily from 6:00 AM to 11:00 AM for a fee.
Featured amenities include a 24-hour business center, express check-out, and dry cleaning/laundry services. Planning an event in Barrie? This hotel has 9000 square feet (836 square meters) of space consisting of a conference center and meeting rooms. Free self parking is available onsite.
To-go breakfasts are available for a surcharge and are served each morning between 6:00 AM and 11:00 AM.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • In-room WiFi speed: 50+ Mbps
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Daily on-the-go breakfast available 6:00 AM to 11:00 AM for a fee: CAD 10 to 20 for adults and CAD 10 to 20 for children
  • Snack bar/deli

Things to do

  • Gym
  • Indoor pool
  • Sauna

Family friendly

  • In-room crib
  • In-room microwave
  • Indoor pool
  • Laundry facilities
  • Mini-fridge
  • Snack bar/deli

Conveniences

  • 24-hour front desk
  • ATM
  • Gift shop/newsstand
  • Laundry facilities
  • Luggage storage
  • Safe at front desk
  • Vending machine

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Multilingual staff
  • Porter/bellhop
  • Wedding services

Business services

  • 24-hour business center
  • Computer station
  • Conference center (9,000 square feet of space)
  • Meeting rooms

Outdoors

  • Barbecue grill
  • Garden
  • Picnic area

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Stair-free path to entrance
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible parking
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible registration desk

More

  • 2 buildings
  • 5 floors
  • Ballroom
  • Banquet hall
  • Built in 1969
  • Smoking not allowed

Room amenities

Bedroom

  • Blackout drapes
  • Free crib
  • Pillowtop mattress
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shower/bathtub combination
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • 42-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Coffee/tea maker
  • Microwave
  • Mini-fridge

More

  • Air conditioning
  • Connecting rooms available
  • Desk
  • Desk chair
  • Free local calls
  • Heating
  • Iron/ironing board
  • Phone

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: anytime
Early check-in subject to availability
Minimum check-in age: 19

Check-out

Check-out before 11:00 AM
Contactless check-out available
Late check-out subject to availability
A late check-out fee will be charged
Express check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of CAD 25.00 per accommodation, per day
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total (up to 55 lbs per pet)
Pets cannot be left unattended
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome
Children up to the age of 17 years can stay for free if using existing beds when occupying the parent or guardian's room
Rollaway/extra beds are available for CAD 10.0 per day
Free cribs are available on request at the property

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • Deposit: CAD 200 per accommodation, per stay

We have included all charges provided to us by the property.

Optional extras

  • Fee for to-go breakfast: approximately CAD 10 to 20 for adults, and CAD 10 to 20 for children
  • Pet fee: CAD 25.00 per accommodation, per day
  • Service animals are exempt from fees
  • Late check-out is available for a fee (subject to availability)
  • Rollaway bed fee: CAD 10.0 per day

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards; cash is not accepted
Cashless transactions are available
Safety features at this property include a carbon monoxide detector, a fire extinguisher, a smoke detector, and a first aid kit
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room
Please note that cultural norms and guest policies may differ by country and by property; the policies listed are provided by the property

We should mention

Pool access available from 11:00 AM to 10:00 PM
The property has connecting/adjoining rooms, which are subject to availability and can be requested by contacting the property using the number on the booking confirmation
Children under 18 years old are not allowed in the swimming pool or fitness facility without adult supervision
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Barrie Holiday Inn
Holiday Inn Barrie
Holiday Inn Barrie Hotel
Holiday Inn Barrie Hotel & Conference Centre Ontario
Holiday Inn Barrie Hotel Barrie
Allure Hotel Conference Centre
Allure Hotel Ascend Hotel Collection
Holiday Inn Barrie Hotel Conference Centre
Holiday Inn Barrie Hotel Conference Centre an IHG Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Hotel
Allure Hotel & Conference Centre, Ascend Hotel Collection Barrie

Allure Hotel & Conference Centre, Ascend Hotel Collection Reviews

Reviews

7.4

Good

Rating 10 - Excellent. 336 out of 1000 reviews
Rating 8 - Good. 287 out of 1000 reviews
Rating 6 - Okay. 178 out of 1000 reviews
Rating 4 - Poor. 100 out of 1000 reviews
Rating 2 - Terrible. 99 out of 1000 reviews

7.4/10

Cleanliness

8.0/10

Staff & service

7.0/10

Amenities

6.8/10

Property conditions & facilities

7.4/10

Eco-friendliness

Reviews

4/10 Poor

Kailey

Disliked: Cleanliness, property conditions & facilities
Stayed 2 nights in Sep 2025

8/10 Good

Barbara

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Sep 2025

10/10 Excellent

Jeff

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great time, clean rooms & friendly staff.
Stayed 2 nights in Sep 2025

10/10 Excellent

Rebecca

Stayed 2 nights in Aug 2025

10/10 Excellent

David

Liked: Staff & service
Linens are clean room is fine but you can tell the hotel hasn't had an update in a while
Stayed 1 night in Sep 2025

2/10 Terrible

Malgorzata

Liked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Carol, Val Gagne

Stayed 2 nights in Aug 2025

6/10 Okay

Gina

Traveled with family
Liked: Staff & service
Stayed 1 night in Aug 2025

8/10 Good

CALVIN

Traveled with partner
Liked: Staff & service
Room was nice. Staff were very good/helpfully Smell from fridge was not.
Stayed 1 night in Aug 2025

10/10 Excellent

Emily

Liked: Cleanliness, staff & service, property conditions & facilities
Sentimental. Please fix the outdoor pool!
Stayed 1 night in Aug 2025

8/10 Good

Ralph

Stayed 1 night in Aug 2025

4/10 Poor

Melanie

Traveled with family and small children
Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
There was obvious water damage and mould in the lower level. With a breathing condition, I was not informed that there was damage before booking the hotel.
Stayed 1 night in Aug 2025

2/10 Terrible

Jennifer

Traveled with family
Liked: Amenities
Disliked: Cleanliness, property conditions & facilities
Run down, broken stuff everywhere outside main entrance car port was falling apart pieces look like they were going to fall off top part, fallen trees, smashed picnic tables and basket ball nets laying around, pot holes in driveway. Door to outside don’t lock at night. Anyone could walk into the hotel from back door. Lamp posts knocked down, outside pool was empty with a table upside down in it. Smelt bad and stains on carpet in room floor, and hallways. Also bottom of top was painted for some reason with whit paint. Took pictures if you want. In very bad disrepair
Stayed 1 night in Aug 2025

4/10 Poor

Susan

Traveled with partner
The bed was horribly caving in at the middle. The pillows were way too soft. There wasn't a fan in the bathroom, and there wasn't any body wash. There were paper cups for the coffee. This was our wedding night- I tried to call ahead to see if something "special" could be done- but I left a message and no one got back to me.
Stayed 1 night in Aug 2025

2/10 Terrible

Phung

Disliked: Staff & service, property conditions & facilities
I never back this hotel in next year my son live Barrie
Stayed 8 nights in Aug 2025

2/10 Terrible

miriam

Disliked: Cleanliness, staff & service, property conditions & facilities
The property is like trash the entrance of the main lobby is like they are in construction. The carpet is extremely dirty than title. Building is very very old. It just was horrible.
Stayed 1 night in Aug 2025

2/10 Terrible

Adam

Business traveler
Disliked: Cleanliness, amenities, property conditions & facilities
Very run down. Pool kept closing. Super slow internet. Had to just use data. Stucco peeling off outside wall. Inside wallpaper peeling. It was a run down motel not a hotel. Had to switch rooms day 1 because after I unpacked my first room just had no internet at all. Room was a 3 level walk up. No elevator. Rooms not even connected to main lobby.
Stayed 4 nights in Aug 2025

8/10 Good

Elliot, Keswick

Liked: Cleanliness, staff & service
Stayed 1 night in Aug 2025

10/10 Excellent

ARTHUR

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

It was great

Stayed 2 nights in Aug 2025

2/10 Terrible

VICTORIA

Liked: Staff & service
Disliked: Cleanliness, property conditions & facilities
I liked the staff but the rooms were outdated, the hotel smelled damp, there were no elevators to get to your room.. the woman at the front desk said the elevators aren't connected??? So they go somewhere just not to the rooms.
Stayed 2 nights in Aug 2025

2/10 Terrible

Niki and Caleb

Traveled with family
Disliked: Cleanliness, staff & service, property conditions & facilities
Do not recommend. It was dirty and rundown. The staff were awful when we arrived. My door didn’t even close properly without having to slam it. The bathroom and tub were rundown and appeared to have mold. It was terrible.
Stayed 2 nights in Aug 2025

4/10 Poor

Lisa

Stayed 1 night in Aug 2025

8/10 Good

Linda

Traveled with partner
Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didnt care for looking out our window at an empty dirty pool.
Stayed 1 night in Aug 2025

4/10 Poor

Jeff

Disliked: Cleanliness, staff & service, property conditions & facilities
Stayed 1 night in Aug 2025

8/10 Good

Jimmy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Stayed 1 night in Aug 2025