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Hotel Chequamegon, BW Signature Collection

3.0 star property

Choose dates to view prices

Photo gallery for Hotel Chequamegon, BW Signature Collection

Exterior
Lunch and dinner served
Lobby
Lobby
Free daily continental breakfast

Reviews

8.6 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
The current price is $236
$210 nightly
$236 total
Total with taxes and fees
Aug 9 - Aug 10

Explore the area

View in a map
101 Lake Shore Dr W, Ashland, WI, 54806
  • Place, Ashland Mural Walk
    ‪2 min walk‬
  • Place, Soo Line Locomotive 950
    ‪5 min walk‬
  • Place, Ore Dock Park
    ‪11 min walk‬

Room options

View all photos for Lake View 1 King Bed

A hotel room with a large bed, a desk with a lamp, a chair, a TV, and a window with curtains.

Lake View 1 King Bed

  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for 2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

A hotel room with two beds, a sofa, a television, and a ceiling fan.

2 Queen Beds, Non-Smoking, City View, Microwave And Refrigerator, Work Desk, Continental Breakfast

  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for 1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

A hotel room with a bed, a desk, a chair, a television, a dresser, and a large mirror.

1 Queen Bed, Non-Smoking, Lake View, Work Desk, Microwave And Refrigerator, Continental Breakfast

  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Non Smoking, Kitchen (Full Kitchen)

7.4 out of 10
Good
(3 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View | Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(4 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, Lake View

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View (with Sofabed)

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 6
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 Queen Bed, Refrigerator & Microwave, City View

10.0 out of 10
Exceptional
(6 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free WiFi

View all photos for Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 2 Queen Beds, Refrigerator & Microwave, Lake View

9.2 out of 10
Wonderful
(11 reviews)
  • 1 bedroom
  • Sleeps 4
  • 2 Queen Beds
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed) | Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Refrigerator & Microwave, Lake View (with Sofabed)

7.8 out of 10
Good
(6 reviews)
  • 1 bedroom
  • Sleeps 4
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 King Bed, Accessible, Bathtub

Desk, laptop workspace, blackout drapes, iron/ironing board

Standard Room, 1 King Bed, Accessible, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 King Bed, Kitchen, Lake View (Full Kitchen)

  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

Desk, laptop workspace, blackout drapes, iron/ironing board

Suite, 1 Queen Bed, Non Smoking, City View (with Sofabed)

  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed
  • Free WiFi

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About the neighborhood

Ashland

When you stay at Hotel Chequamegon, BW Signature Collection in Ashland, you'll be on a lake, within a 5-minute walk of Lake Superior and Ashland Mural Walk. .This hotel is 0.2 mi (0.3 km) from Ashland Historical Museum and 0.2 mi (0.3 km) from Chequamegon Bay.

What's nearby

  • Ashland Mural Walk - 2 min walk - 0.1 miles
  • Ashland Historical Museum - 3 min walk - 0.2 miles
  • Soo Line Locomotive 950 - 5 min walk - 0.3 miles
  • Ore Dock Park - 11 min walk - 0.6 miles
  • Bayview Park - 19 min walk - 1.1 miles

Getting around

  • Duluth, MN (DLH-Duluth Intl.) - 89 min drive

Restaurants

  • ‪Neighborly Bar - ‬17 min walk
  • ‪Taqueria La Monarca - ‬6 min walk
  • ‪Ashland Family Restaurant - ‬9 min walk
  • ‪Breakwater Restaurant - ‬3 min drive
  • ‪Culver's - ‬4 min drive

About this property

Hotel Chequamegon, BW Signature Collection

Hotel Chequamegon, BW Signature Collection offers 65 air-conditioned accommodations with coffee/tea makers and hair dryers. LCD televisions come with premium cable channels. Refrigerators and microwaves are provided. Bathrooms include shower/tub combinations and complimentary toiletries.

Guests can surf the web using the complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones; free local calls are provided (restrictions may apply). Additionally, rooms include irons/ironing boards and blackout drapes/curtains. Housekeeping is provided daily.

Recreational amenities at the hotel include an indoor pool and a fitness center.

The recreational activities listed below are available either on site or nearby; fees may apply.

Make yourself at home in one of the 65 air-conditioned rooms featuring refrigerators and microwaves. Wired and wireless internet access is complimentary, and LCD televisions with cable programming provide entertainment. Bathrooms feature shower/tub combinations, complimentary toiletries, and hair dryers. Conveniences include desks and coffee/tea makers, as well as phones with free local calls.
Don't miss out on recreational opportunities including an indoor pool and a fitness center. This hotel also features complimentary wireless internet access, wedding services, and a fireplace in the lobby.
Enjoy American cuisine at The Landing, a restaurant where you can enjoy drinks at the bar/lounge and dine alfresco. Or stay in and take advantage of the room service (during limited hours). A complimentary continental breakfast is served daily.
Featured amenities include complimentary wired internet access, a business center, and a 24-hour front desk. Event facilities at this hotel consist of conference space and a meeting room. Free self parking is available onsite.
Guests are offered a complimentary continental breakfast each morning.
The Landing - This restaurant specializes in American cuisine and serves lunch and dinner. Guests can order drinks at the bar and enjoy alfresco dining (weather permitting). Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • Free self parking on site
  • Free RV/bus/truck parking on site
  • Wheelchair-accessible parking available

Food and drink

  • Free continental breakfast available daily
  • A bar/lounge
  • A restaurant

Restaurants on site

  • The Landing

Things to do

  • Gym
  • Indoor pool

Family friendly

  • In-room microwave
  • In-room refrigerator
  • Indoor pool
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Vending machine

Guest services

  • Housekeeping (daily)
  • Wedding services

Business services

  • Business center
  • Computer station
  • Conference space
  • Meeting room

Outdoors

  • Garden
  • On a lake
  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • Braille/raised signage
  • Elevator
  • Handrails in stairways
  • Pool hoist on site
  • Stair-free path to entrance
  • Visual alarms in hallways
  • Well-lit path to entrance
  • Wheelchair accessible (may have limitations)
  • Wheelchair-accessible business center
  • Wheelchair-accessible lounge
  • Wheelchair-accessible parking
  • Wheelchair-accessible path of travel
  • Wheelchair-accessible path to elevator
  • Wheelchair-accessible pool
  • Wheelchair-accessible registration desk
  • Wheelchair-accessible restaurant

More

  • Banquet hall
  • Fireplace in lobby
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Blackout drapes
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Shower/bathtub combination
  • Towels provided

Entertainment

  • LCD TV with premium cable channels

Food and drink

  • Coffee/tea maker
  • Limited room service
  • Microwave
  • Refrigerator

More

  • Air conditioning
  • Desk
  • Free local calls
  • Iron/ironing board
  • Laptop workspace
  • Phone

Policies

Check-in

Check-in start time: 3 PM; Check-in end time: 4:00 AM
Late check-in subject to availability
Minimum check-in age: 21

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets not allowed (service animals are welcome, and are exempt from fees)

Children and extra beds

Children are welcome
Rollaway/extra beds are available for USD 10.0 per night
Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Rollaway bed fee: USD 10.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
The name on the credit card used at check-in to pay for incidentals must be the primary name on the guestroom reservation
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher
This property affirms that it follows the cleaning and disinfection practices of We Care Clean (Best Western)

Property is also known as

Best Western Chequamegon
Best Western Chequamegon Ashland
Best Western Hotel Chequamegon
Best Western Hotel Chequamegon Ashland
Chequamegon Hotel Ashland
Best The Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel
Best Western The Hotel Chequamegon Ashland
Best Western The Hotel Chequamegon Hotel Ashland

Hotel Chequamegon, BW Signature Collection Reviews

Reviews

8.6

Excellent

Rating 10 - Excellent. 535 out of 1007 reviews
Rating 8 - Good. 289 out of 1007 reviews
Rating 6 - Okay. 108 out of 1007 reviews
Rating 4 - Poor. 44 out of 1007 reviews
Rating 2 - Terrible. 31 out of 1007 reviews

9.0/10

Cleanliness

9.0/10

Staff & service

8.2/10

Amenities

8.4/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Patty

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Breakfast was excellent
Stayed 1 night in May 2026
Verified review

8/10 Good

holland

Liked: Cleanliness, staff & service, property conditions & facilities
Nice quaint location.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Suzanne

Liked: Cleanliness, staff & service, property conditions & facilities
Breakfast was very good with a lot of choices.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Gary

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Drove up to look for the Best Western— and was wonderfully surprised it was a magnificent, beautiful hotel!! Everything g lovely— nice water front view. Breakfast was wonderful!! Nice staff at breakfast and desk.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Vicky

Liked: Cleanliness, amenities, property conditions & facilities
Spotless rooms…spacious Great view Friendly staff
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Duane

Liked: Cleanliness, staff & service
Everything was great
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Nathan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
I liked having a lake side room where we could watch the sunset. The only thing I didn't like was that we didn't have an ice machine on our floor. The breakfast was great!
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Mickie

Liked: Cleanliness, amenities, property conditions & facilities
I loved this place, perfect combination of modern and old charm. The room was huge and comfortable with a great view of frozen Lake Superior.
Stayed 1 night in Feb 2026
Verified review

10/10 Excellent

Glen

Liked: Cleanliness, amenities, property conditions & facilities
This is just a unique, beautiful place in a lovely location. The room was nice, staff was friendly, and our dinner in the restaurant was memorable.
Stayed 1 night in Dec 2025
Verified review

2/10 Terrible

Dennis

Liked: Amenities
When we arrived I was told my reservation had been canceled, I expect a refund from hotels.com. I did not cancel my reservation, in fact, 24 hours before our arrival I did the online check in.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Edgar

Liked: Cleanliness
Parking was good. We didn’t need ac but the fan was adequate.
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Doug

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Richard

Liked: Cleanliness, amenities, property conditions & facilities
Matt at the front desk made us feel welcome after a long trip!
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Lois

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful location. Staff go above and beyond expectations... Seth, Millie, and Katy are all helping us track down a historical photo of our grandfather that was in the hotel in 2021! The complimentary breakfast was fabulous...and kept well stocked as well as cleaned up after guest spills. The on site restaurant had great deals on lunch, and large variety of beer and wine. Pool looked nice, but did not use it. Beds and linens clean and comfortable. Lake view beautiful from 3rd floor. No ghosts in 318 or 320 :). Thank you for a fantastic experience!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Connie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Easy check in, friendly staff even with the construction.
Stayed 1 night in Sep 2025
Verified review

8/10 Good

William

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay
Stayed 3 nights in Jul 2024
Verified review

10/10 Excellent

Gina

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean rooms. Good variety of breakfast options.
Stayed 1 night in Dec 2025
Verified review

10/10 Excellent

Soumaya

Liked: Cleanliness, amenities, property conditions & facilities
Excellent, nice and clean 🌷
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Elizabeth

Liked: Cleanliness, amenities, property conditions & facilities
Welcoming staff, lovely room, excellent location
Stayed 1 night in Jun 2025
Verified review

6/10 Okay

Nathaniel

Liked: Cleanliness, staff & service, room comfort
Disliked: Property conditions & facilities
Overall decent stay. Good service but breakfast has issues with wafflemaker so limited items to eat the mornings we stayed
Stayed 2 nights in Oct 2025
Verified review

10/10 Excellent

SEAN

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
N/A. in late out early
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Tim

Liked: Cleanliness
Yes
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Kathleen

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Nice place on Lake. We stay here every time we come to area.
Stayed 2 nights in Jul 2025
Verified review

10/10 Excellent

cassandra

Liked: Cleanliness, amenities, property conditions & facilities
It was a cute property that had a historic feel. We really enjoyed our stay there.
Stayed 2 nights in Jun 2025
Verified review

10/10 Excellent

Damian

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The view was amazing and the building had great character
Stayed 1 night in Aug 2025