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Scarlet Hotel

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Photo gallery for Scarlet Hotel

Beach nearby, beach towels
Marina
Terrace/patio
Exterior
Lobby sitting area

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Housekeeping

Explore the area

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17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Ben Gurion House
    ‪3 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪16 min drive‬

Room options

View all photos for Economy Double Room

Economy Double Room | Premium bedding, in-room safe, desk, blackout drapes

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 129 sq ft
  • Sleeps 2
  • 1 Double Bed

View all photos for Classic Room, 1 Queen Bed

Classic Room, 1 Queen Bed | Premium bedding, in-room safe, desk, blackout drapes

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 161 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Classic Double Room

Classic Double Room | Premium bedding, in-room safe, desk, blackout drapes

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 173 sq ft
  • Sleeps 2
  • 1 Queen Bed

View all photos for Deluxe Double Room

Deluxe Double Room | Premium bedding, in-room safe, desk, blackout drapes

Deluxe Double Room

  • City view
  • 236 sq ft
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed

View all photos for Standard Room

Standard Room | Terrace/patio

Standard Room

  • City view
  • 538 sq ft
  • Sleeps 4
  • 1 Queen Bed and 1 Large Twin Bed

View all photos for Deluxe Double Room, Balcony

Deluxe Double Room, Balcony | Premium bedding, in-room safe, desk, blackout drapes

Deluxe Double Room, Balcony

  • City view
  • 194 sq ft
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed

View all photos for Double Room

Double Room | Premium bedding, in-room safe, desk, blackout drapes

Double Room

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed

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About the neighborhood

Tel Aviv

A stay at Scarlet Hotel places you in the heart of Tel Aviv, steps from Ben Yehuda Street and 5 minutes by foot from Frishman Beach. .This hotel is 0.4 mi (0.7 km) from Ben Gurion House and 0.4 mi (0.7 km) from Dizengoff Square.

What's nearby

  • Ben Yehuda Street - 1 min walk - 0.0 miles
  • Ben Gurion House - 3 min walk - 0.2 miles
  • Gordon Beach - 5 min walk - 0.3 miles
  • Frishman Beach - 5 min walk - 0.3 miles
  • Banana Beach - 5 min walk - 0.3 miles

Getting around

  • Tel Aviv-University Station - 6 min drive
  • Ben Gurion Airport (TLV) - 31 min drive

Restaurants

  • ‪Aroma (ארומה) - ‬3 min walk
  • ‪Arale Pizza Bar (ארל'ה) - ‬3 min walk
  • ‪Keton - ‬5 min walk
  • ‪Locker Room Cafe - ‬1 min walk
  • ‪Mapu (מאפו) - ‬4 min walk

About this property

Scarlet Hotel

Scarlet Hotel offers 35 air-conditioned accommodations with safes and hair dryers. Beds feature premium bedding. 32-inch flat-screen televisions come with premium cable channels and pay movies.

This Tel Aviv hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include irons/ironing boards and complimentary toiletries. Housekeeping is provided daily.

Make yourself at home in one of the 35 air-conditioned rooms featuring refrigerators and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as safes and desks.
Take in the views from a rooftop terrace and a garden and make use of amenities such as complimentary wireless internet access.
Grab a bite from the snack bar/deli serving guests of Scarlet Hotel.
Featured amenities include complimentary wired internet access, luggage storage, and a library.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Limited-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No elevator

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

The front desk is open daily from 8:00 AM - midnight
Front desk staffed during limited hours
Information provided by the property may be translated using automated translation tools

Access methods

Front desk (limited hours)

Pets

No pets or service animals allowed

Children and extra beds

Children are welcome
Cribs (infant beds) are not available

Property payment types

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

This property does not have elevators
No pets and no service animals are allowed at this property
Construction is underway at a neighboring building and there may be noise disturbance from the construction work
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 186 out of 335 reviews
Rating 8 - Good. 105 out of 335 reviews
Rating 6 - Okay. 23 out of 335 reviews
Rating 4 - Poor. 10 out of 335 reviews
Rating 2 - Terrible. 11 out of 335 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

10/10 Excellent

Roberto

Traveled with group
Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025

10/10 Excellent

keinan

Traveled with partner
Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025

4/10 Poor

Yonatan

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025

10/10 Excellent

Herbert L

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025

10/10 Excellent

Diana

Stayed 1 night in Nov 2025

8/10 Good

rebecca

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025

6/10 Okay

H

Stayed 2 nights in Oct 2025

10/10 Excellent

Melissa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025

10/10 Excellent

shani

Stayed 1 night in Oct 2025

10/10 Excellent

Lawrence

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023

8/10 Good

Ravid

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023

6/10 Okay

David

Liked: Cleanliness, property conditions & facilities, room comfort

Quirky clean well priced hotel up a flight or two

This is a quirky little hotel with retro 50s decor, which I adore… it’s only about four blocks from the Gorden Beach, which is my favorite beach so I like the location The price is good in the rooms are comfortable. There are some cons here all of the rooms are upone to three or four flights of stairs. While there is coffee in the lobby… The lady at the front desk said they never have milk that said, how hard would it be to have milk?… Breakfast is not at the site it’s around the corner, and since I was late for a plane, I just went across the street and brought a cappuccino.
Stayed 1 night in Sep 2023

10/10 Excellent

Marc

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023

10/10 Excellent

Oliver

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023

10/10 Excellent

Ilán Ariel

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Excelent hotel very good price

Stayed 2 nights in Aug 2023

4/10 Poor

Zoe

Disliked: Cleanliness, amenities
First you get a heavy awful smell of a cheep cleaning product that make you want to puke. Then you find out that the bed is unleavened. One side is low and soft the other is higher and hard.. I decided to say something. The front desk guy had hard time to understand me, luckily there was a vacancy and I got a different room pretty quick. Then I’ve notice the length of the bed. I’m super short. And I reached the of it. Can’t imagine what other people felt like. Strange enough, when I came to complain about the bed the front desk thought I’m complaining about that. Clearly I’m not the first one to notice.. And the small window in a size of a prison cell. The bathroom had mold on the caulking. I can only hope that the towels were actually washed. Cleaning failed. Feel like a cheep hotel that people come to hookup And this my friends, a perfect example on how the joke is on us, the guests. And how those people get Rich. And their kids wear Gucci clothes while we need to settle for bear minimum. Paying hotel prices while getting cheap hostel rooms.

10/10 Excellent

moran

Stayed 2 nights in Jul 2023

10/10 Excellent

Keith

Traveled with group
Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023

10/10 Excellent

Marcy

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Colorful bathroom

Loved the room but the walk in shower floor was pitched away from the drain so i had to use lots of towels to keep the water from soaking the bathroom floor
Stayed 4 nights in Jun 2023

4/10 Poor

Verified traveler

Disliked: Room comfort
Stayed 2 nights in Apr 2023

6/10 Okay

Jordan

Stayed 15 nights in May 2023

10/10 Excellent

Andrew

Liked: Cleanliness, property conditions & facilities, room comfort

Great find not far from the beach!

Incredibly friendly staff, and very warm welcome! There are only two things I would note: - I was unaware there was no elevator at this property. While it was not necessarily a major inconvenience, I was placed on the top floor and had to carry my luggage up 4 flights of stairs to my room. - The signage outside the property could use some improvements, it is somewhat hidden off the road (especially since the reception is in a separate building from the hotel units. Overall, I’d highly recommend any solo travelers and families alike, especially for a budget friendly and optimal location in Tel Aviv!! The staff was beyond friendly, and extremely receptive to my needs.
Stayed 1 night in May 2023

8/10 Good

Michael

Liked: Cleanliness, staff & service, property conditions & facilities
This was a great property when it comes to location. You're a 5 minute walk away from Gordon Beach, 45 minute walk to Jaffa. The property was clean and had everything I needed. My only complaint is the walls are fairly thin so if you have people near you that are up late partying you hear it clearly
Stayed 3 nights in May 2023

8/10 Good

Verified traveler

Liked: Cleanliness, staff & service, property conditions & facilities
Great place and close to the beach but it’s not sound proof and very noise at night and music plays in the halls during the day until 11pm Overall I good place
Stayed 4 nights in May 2023