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Scarlet Hotel

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Photo gallery for Scarlet Hotel

A rooftop pool area with a lounge chair, a table, and an umbrella.
A marina with several boats docked in calm waters.
A rooftop terrace with a checkered floor, a white bathtub, two red chairs, a white table, and a glass bottle.
A beach with palm trees, people relaxing, and a calm sea.
A hotel room with a bed, a desk, a chair, a TV, and a balcony with a view.

Reviews

8.8 out of 10
Excellent

Popular amenities

  • Free WiFi
  • Air conditioning
  • Housekeeping
The current price is $122
$122 nightly
$122 total
Nov 3 - Nov 4

Explore the area

View in a map
17 J.L Gordon St., Tel Aviv, 6343801
  • Place, Ben Yehuda Street
    ‪1 min walk‬
  • Place, Gordon Beach
    ‪5 min walk‬
  • Place, Frishman Beach
    ‪5 min walk‬
  • Airport, Tel Aviv (TLV-Ben Gurion)
    ‪21 min drive‬

Room options

View all photos for Economy Double Room

A hotel room with a bed, curtains, a patterned wall, and a nightstand.

Economy Double Room

9.0 out of 10
Wonderful
(6 reviews)
  • City view
  • 129 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free wired internet

View all photos for Classic Room, 1 Queen Bed

A hotel room with a floral wallpaper, a bed with white linens, green curtains, a desk with a chair, and a small trash bin.

Classic Room, 1 Queen Bed

9.2 out of 10
Wonderful
(10 reviews)
  • City view
  • 161 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Classic Double Room

A hotel room with a bed, a nightstand, a radio, a potted plant, a chair, and a window with curtains.

Classic Double Room

9.4 out of 10
Exceptional
(3 reviews)
  • City view
  • 173 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

View all photos for Deluxe Double Room

A bedroom with a bed, a sofa, a small table, a trash bin, and a poster on the wall.

Deluxe Double Room

  • City view
  • 236 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Sofa Bed
  • Free wired internet

View all photos for Standard Room

A rooftop terrace with a checkered floor, a white bathtub, two red chairs, a white table, and a glass bottle.

Standard Room

  • City view
  • 538 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Queen Bed and 1 Large Twin Bed
  • Free wired internet

View all photos for Deluxe Double Room, Balcony

A modern hotel room with a large bed, a desk with a chair, a small table with a lamp, and a wall with a geometric pattern.

Deluxe Double Room, Balcony

  • City view
  • 194 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Queen Bed and 1 Twin Bed
  • Free wired internet

View all photos for Classic Double Room, Bathtub

A modern hotel room with a large bed, a bathtub, and a window with a view of the outside.

Classic Double Room, Bathtub

  • 1 bedroom
  • Sleeps 2
  • 1 Queen Bed
  • Free wired internet

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About the neighborhood

Tel Aviv

With a stay at Scarlet Hotel, you'll be centrally located in Tel Aviv, a 2-minute drive from Rothschild Boulevard and 7 minutes from Gordon Beach. .This hotel is 0.4 mi (0.7 km) from Ben Gurion House and 0.4 mi (0.7 km) from Dizengoff Square.

What's nearby

  • Ben Yehuda Street - 1 min walk - 0.1 miles
  • Ben Gurion House - 3 min walk - 0.2 miles
  • Gordon Beach - 5 min walk - 0.3 miles
  • Frishman Beach - 5 min walk - 0.3 miles
  • Hilton Beach - 8 min walk - 0.5 miles

Getting around

  • Shaul HaMelech Station - 3 min drive
  • Tel Aviv HaShalom Station - 11 min drive
  • Ben Gurion Airport (TLV) - 31 min drive

Restaurants

  • ‪Dizzy Frishdon (דיזי פרישדון) - ‬4 min walk
  • ‪Pankina - ‬3 min walk
  • ‪Boutique Central (בוטיק סנטרל) - ‬2 min walk
  • ‪Keton - ‬5 min walk
  • ‪Deborah By Eyal Shani - ‬1 min walk

About this property

Scarlet Hotel

Scarlet Hotel offers 35 air-conditioned accommodations with safes and hair dryers. Beds feature premium bedding. 32-inch flat-screen televisions come with premium cable channels and pay movies.

This Tel Aviv hotel provides complimentary wired and wireless Internet access. Business-friendly amenities include desks and phones. Additionally, rooms include irons/ironing boards and complimentary toiletries. Housekeeping is provided daily.

Make yourself at home in one of the 35 air-conditioned rooms featuring refrigerators and flat-screen televisions. Complimentary wired and wireless internet access keeps you connected, and cable programming provides entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as safes and desks.
Take in the views from a rooftop terrace and a garden and make use of amenities such as complimentary wireless internet access.
Grab a bite from the snack bar/deli serving guests of Scarlet Hotel.
Featured amenities include complimentary wired internet access, luggage storage, and a library.

Property amenities

Internet

  • Available in all rooms: Free WiFi and wired internet
  • Available in some public areas: Free WiFi and wired internet

Parking and transportation

  • No onsite parking available

Food and drink

  • Coffee and tea in common areas
  • Snack bar/deli

Things to do

  • Library

Family friendly

  • In-room refrigerator
  • Snack bar/deli
  • Soundproofed rooms

Conveniences

  • Luggage storage
  • Safe at front desk
  • Virtual front desk

Guest services

  • Concierge services
  • Housekeeping (daily)
  • Tour and ticket assistance

Outdoors

  • Beach towels
  • Garden
  • Rooftop terrace

Accessibility

  • No elevator

More

  • Built in 2017
  • Designated smoking areas

Room amenities

Bedroom

  • Blackout drapes
  • Premium bedding

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Towels provided

Entertainment

  • 32-inch flat-screen TV with premium cable channels
  • Pay movies

Food and drink

  • Refrigerator

More

  • Air conditioning
  • Desk
  • Heating (climate-controlled)
  • Iron/ironing board
  • Phone
  • Safe
  • Soundproofed rooms

Policies

Check-in

Check-in start time: 3:00 PM; Check-in end time: midnight
Minimum check-in age: 18

Check-out

Check-out before 11:00 AM

Special check-in instructions

There is no front desk at this property
A virtual front desk provides assistance to guests
Information provided by the property may be translated using automated translation tools

Pets

No pets or service animals allowed

Children and extra beds

Children are welcome
Cribs (infant beds) are not available

Property payment types

  • American Express
  • Diners Club
  • Discover
  • Mastercard
  • Visa

Important information

Fees

You'll be asked to pay the following charges at the property. Fees may include applicable taxes:

  • You may be required to pay the following charge at the property: Israel Value-Added Tax (VAT) at 18%. A VAT exemption is available to travelers who present a valid passport and tourist visa showing they are not a resident of Israel.

We have included all charges provided to us by the property.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards and cash
Safety features at this property include a fire extinguisher
This property has outdoor spaces, such as balconies, patios, terraces which may not be suitable for children; if you have concerns, we recommend contacting the property prior to your arrival to confirm they can accommodate you in a suitable room

We should mention

This property does not have elevators
No pets and no service animals are allowed at this property
Construction is underway at a neighboring building and there may be noise disturbance from the construction work
This property welcomes guests of all sexual orientations and gender identities (LGBTQ+ friendly)

Property is also known as

Dave Gordon Son Brown Hotel Tel Aviv
Dave Gordon Son Brown Hotel
Dave Gordon Son Brown Tel Aviv
Dave Gordon Son Brown
Dave Gordon Son Of A Brown
Dave Gordon - Son of a Brown Hotel
Dave Gordon - Son of a Brown Tel Aviv
Dave Gordon - Son of a Brown Hotel Tel Aviv

Scarlet Hotel Reviews

Reviews

8.8

Excellent

Rating 10 - Excellent. 191 out of 342 reviews
Rating 8 - Good. 106 out of 342 reviews
Rating 6 - Okay. 24 out of 342 reviews
Rating 4 - Poor. 10 out of 342 reviews
Rating 2 - Terrible. 11 out of 342 reviews

9.0/10

Cleanliness

9.2/10

Staff & service

8.2/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Liked: Cleanliness, amenities, property conditions & facilities
Very friendly staff. Comfortable room and wonderful location. Will gladly stay again.
Stayed 2 nights in Nov 2025
Verified review

8/10 Good

Liked: Staff & service
Nice staff, convenient location
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent staff and service Very attentive The hotel is incredibly located, walkable to a very beautiful beach and close to tons of restaurants, bars and cafes. Highly recommend !!
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
cozy and stylish little hotel, in a prime location to enjoy tel aviv (close to the beach, restaurants and public transportation). Staff is friendly
Stayed 4 nights in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Great Boutique Hotel

friendly staff and wonderful location
Stayed 1 night in Jun 2022
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Awesome place to stay in Tel Aviv
Stayed 8 nights in Aug 2022
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
Great place with friendly staff. Great location.
Stayed 7 nights in Aug 2023
Verified review

8/10 Good

Liked: Cleanliness
Very comfortable for a night
Stayed 1 night in Oct 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Excellent customer service by all staff, Bushra, Jeremy, Alice, Mohammad... Made the stay very pleasant and gave us an upgraded room for no extra cost. Reasonably priced for Tel Aviv, good location, very clean . Staff very open to suggestions.
Stayed 3 nights in Oct 2025
Verified review

8/10 Good

Liked: Cleanliness, staff & service, property conditions & facilities
Good location
Stayed 1 night in Sep 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff is extra-nice!
Stayed 1 night in Jan 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff. Great for a couple or one person.
Stayed 3 nights in Aug 2022
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful reception staff

The staff in reception were fantastic and could not do enough to help.
Stayed 1 night in Jul 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Amazing place with a nice decoration and a very good service
Stayed 4 nights in Aug 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
My stay was wonderful — and what made it so is first of all the staff. Couldn’t be friendlier and more helpful — first person I met was Or at the front desk, kindness and desire to help was the best! He took time to ask me about my Israel trip and chat. Jeremy, Bushra and Alice were also very kind. The location is excellent near the beach, near the supermarket on Ben Yehuda and coffee shops on Dizengof. The rate per night was great and the hotel decor is lovely. Highly recommend!
Stayed 6 nights in Nov 2025
Verified review

4/10 Poor

Disliked: Cleanliness, property conditions & facilities
Loud
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities
Clean and comfortable
Stayed 3 nights in Aug 2023
Verified review

8/10 Good

Liked: Cleanliness, staff & service, amenities
Amazing staff! Good location. Confortable beds. Enjoyed the free beer and popcorn.
Stayed 1 night in Oct 2022
Verified review

2/10 Terrible

Disliked: Cleanliness
Hotel is dirty in the public spaces and in the room. Plus a woman was almost murdered the night we stayed there. Management seemed non plussed about the hellish night everyone in the hotel went through. How they missed a room full of men hanging out on the balcony at 10:30 pm when they closed the lobby that night is negligent. This hotel is not clean and not safe.
Stayed 2 nights in Jan 2026
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities
Our room was clean and comfortable, the hotel well situated, and close to the beach, but the best part about our stay at the Scarlet hotel was the welcoming, friendly, helpful and excellent staff that greeted us each day that we were there! Our work in Tel Aviv required us to check-in and check-out for three consecutive weekends and each time we returned we were greeted by staff who always made us feel special. Bushra, Alice, Mohamed and Jeremy were terrific hosts and I can recommend the Scarlet hotel to others with 5 stars ! Thank you for making our stay so great ! We will come back again. Shalom. Carolyn Hedmann, Calgary, Canada
Stayed 2 nights in Nov 2025
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Very cozy place

The stay was good. But the false fire alarm upset people. The manager and employees are very friendly. Also the breakfast is awesome and you will go to the cafeteria in their other collection.
Stayed 2 nights in Feb 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Friendly hotel with nice features

The front desk staff was very good. Very helpful and always with a pleasant greeting. They gave you details on the hotel amenities as they share with their "cousin" hotel. Convenient to bus stop to airport, that runs every hour.
Stayed 7 nights in Sep 2023
Verified review

8/10 Good

Liked: Amenities
Great
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Not my first time at Dave Gordon's. Will always come again.
Stayed 4 nights in Sep 2023
Verified review

10/10 Excellent

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Amazing

Perfect location, walking distance from Dizengoff street with many bars and restaurants. Walking distance to the beach, where you can walk to okd town Jaffa. The staff is amazing and forthcoming. Venue is very special, nothing standard in all ways.
Stayed 4 nights in Nov 2022