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Best Western George Hotel

Property class: 3

Choose dates to view prices

Photo gallery for Best Western George Hotel

A George Hotel with a traditional facade, multiple windows, and a sign for 'FEDLARS SUNDAY CARVERY' on the side.
A hotel lobby with a staircase, a leather armchair, a desk with drawers, a lamp, and a large mirror.
An outdoor patio with tables and chairs, a covered seating area, and flower boxes.
A formal dining room with a plaid carpet, white tablecloths, and black upholstered chairs.
A neatly made bed with a headboard, a bedside lamp, and a desk with a chair.

Reviews

7.8 out of 10
Good

Popular amenities

  • Pet friendly
  • Free WiFi
  • Business services
The current price is $88
$73 nightly
$88 total
Total with taxes and fees
Sep 20 - Sep 21

Explore the area

View in a map
Station Street Norfolk, Swaffham, England, PE37 7LJ
  • Place, Market Square
    ‪3 min walk‬
  • Place, Swaffham Museum
    ‪3 min walk‬
  • Place, The Green Britain Centre
    ‪15 min walk‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪53 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Twin Bed, Non Smoking

  • 75 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed

View all photos for Standard Room, 1 Double Bed, Non Smoking

A bedroom with a large bed, a desk, and a radiator.

Standard Room, 1 Double Bed, Non Smoking

7.8 out of 10
Good
(17 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, a desk, a chair, a television, and a window with curtains.

Standard Room, 2 Twin Beds, Non Smoking

8.0 out of 10
Very good
(13 reviews)
  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

View all photos for Standard Room, 1 Double Bed, Non Smoking

A hotel room with a large bed, a desk with a chair, a radiator, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking

  • 172 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with a large bed, a wooden dresser, a desk with a lamp, and two wall-mounted lamps.

Family Room, Multiple Beds, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 215 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed and 2 Twin Beds

View all photos for Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

A hotel room with a bed, a desk, a wardrobe, a mirror, and a wall-mounted lamp.

Superior Room, 1 King Bed, Non Smoking (Walk-in Shower)

9.0 out of 10
Wonderful
(2 reviews)
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed

Standard Room, 1 Double Bed, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed

View all photos for Standard Room, 2 Twin Beds, Non Smoking, Annex Building

A hotel room with two single beds, a wooden headboard, a bedside table with a lamp, and a window with curtains.

Standard Room, 2 Twin Beds, Non Smoking, Annex Building

  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds

DOUBLE ANNEX

  • Sleeps 4

1 Double Bed, Non-Smoking, Annex Rooms, Standard Room

  • Sleeps 2
  • 1 Double Bed

DOUBLE ECONOMY

  • Sleeps 4

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Total with taxes and fees
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About the neighborhood

Swaffham

A stay at Best Western George Hotel places you in the heart of Swaffham, steps from Church of St Peter and St Paul and Market Square. .This hotel is 0.2 mi (0.3 km) from Swaffham Museum and 0.7 mi (1.1 km) from The Green Britain Centre.

What's nearby

  • Church of St Peter and St Paul - 1 min walk - 0.0 miles
  • Market Square - 3 min walk - 0.2 miles
  • Swaffham Museum - 3 min walk - 0.2 miles
  • The Green Britain Centre - 15 min walk - 0.8 miles
  • Swaffham Leisure Centre - 15 min walk - 0.8 miles

Getting around

  • Mid-Norfolk Railway Dereham - 19 min drive
  • Stansted Airport (STN) - 85 min drive

Restaurants

  • ‪Costa Coffee - ‬5 min drive
  • ‪McDonald's - ‬3 min drive
  • ‪The Coffee Lounge - ‬5 min walk
  • ‪Swaffham Cafe - ‬2 min walk
  • ‪Costa Coffee - ‬1 min walk

About this property

Best Western George Hotel

Best Western George Hotel offers 28 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions are featured in guestrooms. Bathrooms include bathtubs or showers.

This Swaffham hotel provides complimentary wireless Internet access. Business-friendly amenities include desks and phones. Housekeeping is offered daily and irons/ironing boards can be requested.

Stay in one of 28 guestrooms featuring flat-screen televisions. Complimentary wireless internet access is available to keep you connected. Bathrooms feature bathtubs or showers, complimentary toiletries, and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and wedding services.
Enjoy a meal at the restaurant, or stay in and take advantage of the hotel's room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. English breakfasts are available daily from 7:30 AM to 9 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. This hotel has 3 meeting rooms available for events. Free self parking is available onsite.
English breakfasts are available for a surcharge and are served each morning between 7:30 AM and 9 AM.
Best Western George Hotel has a restaurant on site.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Daily English breakfast available 7:30 AM to 9:00 AM for a fee: GBP 11.95 per person
  • A bar/lounge
  • A restaurant

Family friendly

  • Laundry facilities
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Laundry facilities
  • Luggage storage
  • Safe at front desk

Guest services

  • Dry cleaning/laundry service
  • Housekeeping (daily)
  • Wedding services

Business services

  • 3 meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair-accessible path of travel

More

  • 2 floors
  • Banquet hall
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Rollaway/extra bed (surcharge)

Bathroom

  • Bathtub or shower
  • Free toiletries
  • Hair dryer
  • Towels provided

Entertainment

  • Flat-screen TV

Food and drink

  • Electric kettle
  • Limited room service

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone
  • Portable fan

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: midnight

Check-out

Check-out before 11 AM

Special check-in instructions

Front desk staff will greet guests on arrival at the property

Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night

Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation

Children and extra beds

Children are welcome

Rollaway/extra beds are available for GBP 15.0 per night

Cribs (infant beds) are not available

Property payment types

Important information

Optional extras

  • Fee for English breakfast: approximately GBP 11.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Rollaway bed fee: GBP 15.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards; cash is not accepted

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Swaffham

Best Western George Hotel

Best Western George Swaffham

Best George Hotel Swaffham

Best Western George Hotel Hotel

Best Western George Hotel Swaffham

Best Western George Hotel Hotel Swaffham

Best Western George Hotel Reviews

Reviews

7.8

Good

Rating 10 - Excellent. 94 out of 355 reviews
Rating 8 - Good. 157 out of 355 reviews
Rating 6 - Okay. 69 out of 355 reviews
Rating 4 - Poor. 21 out of 355 reviews
Rating 2 - Terrible. 14 out of 355 reviews

8.0/10

Cleanliness

8.6/10

Staff & service

7.6/10

Amenities

7.0/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

Andy

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great room and stay All good
Stayed 2 nights in May 2026
Verified review

8/10 Good

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great staff, great food, and comfortable bed in a convenient location, only thing I would say is breakfast was a bit lacking, only a small tray of pastries and they were gone within seconds then it's a 20-30 min wait for more, also cooked breakfast seemed to take ages to come out.
Stayed 3 nights in Jun 2026
Verified review

10/10 Excellent

Pat

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Best room we have ever stayed in at a Best Western Hotel - bathroom with bath and walk in shower. Good size room pleasantly decorated - comfortable bed. Had evening meal in restaurant and breakfast - food well cooked, Free parking and location of hotel perfect.
Stayed 1 night in Apr 2026
Verified review

8/10 Good

Alan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Didn’t have breakfast, dinner was great, nice menu. Car park was roomy and fine.
Stayed 2 nights in May 2026
Verified review

6/10 Okay

San

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Breakfast was fantastic. Should be a better buffet option, but the hot food was fantastic. Staff were incredible. Rooms are from the 1970s.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

jonathan

Liked: Cleanliness, staff & service
Disliked: Property conditions & facilities
Excellent staff needs a serious overhaul very dated
Stayed 4 nights in Jun 2026
Verified review

8/10 Good

Stuart

Liked: Staff & service
Staff lovely. Ample parking. Breakfast delicious. Room was ok, could do with an uplift. Good overall.
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Jan 2026
Verified review

8/10 Good

Andres

Liked: Cleanliness, staff & service
Staff are very friendly and helpful. We had dinner on arrival and food was good and reasonably priced. We stayed at rooms 207 & 208 which I guess is in the old part of the building so dated as expected but it was clean. Ample parking and located conveniently in the middle of town near shops and restaurants. Overall a very pleasant stay.
Stayed 2 nights in Apr 2026
Verified review

8/10 Good

Dave

Liked: Cleanliness, staff & service
Entrance to the hotel difficult to find. Clean and friendly staff. Room was nothing like the ones advertised probably because we had our dog with us. Overall a pleasant stay.
Stayed 1 night in Apr 2026
Verified review

6/10 Okay

Justin

Liked: Staff & service
The hotel is nice location, however the room and most areas are looking quite quite tired, very squeaky floor in the room (100). I was worried moving around too much that it would disturb other guests.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Keith

Liked: Cleanliness, staff & service, amenities
The rooms are always very clean. I've stayed here numerous times, and the cleanliness is always very good. The front-of-house staff are very welcoming and helpful, the beds are comfortable, and overall, it's a nice experience.
Stayed 1 night in Jan 2026
Verified review

8/10 Good

simon

Liked: Cleanliness, staff & service, amenities
A pleasant welcome and stay
Stayed 1 night in Nov 2025
Verified review

10/10 Excellent

Sarah

Liked: Cleanliness, staff & service, amenities
Lovely hotel , bit noisy . Clean and friendly
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff very friendly and helpful
Stayed 2 nights in Dec 2025
Verified review

10/10 Excellent

Ivor

Liked: Cleanliness, amenities, property conditions & facilities
Staff were very helpful and friendly
Stayed 1 night in Dec 2025
Verified review

6/10 Okay

Martin

Liked: Staff & service
Disliked: Property conditions & facilities
Food in the restaurant was really good. Staff were really good and friendly. Beds are hard. And bedrooms outdated. Shower was very poor flowing
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Linda

Liked: Cleanliness, amenities, property conditions & facilities
Everything was perfect, the staff were very friendly. Sorry I can’t remember his name but the barman was first class, he remembered how I liked my drinks without me saying anything.The food was perfect. Thank you
Stayed 1 night in Feb 2026
Verified review

6/10 Okay

Steven

Liked: Staff & service
Rooms tired, but the staff and food is good
Stayed 2 nights in Oct 2025
Verified review

6/10 Okay

Christopher

Liked: Cleanliness, staff & service
A little dated now in all fairness. Shower was warm, no pressure. Decor dated but still so very retro. Could do with a freshen up. Very clean, attentive staff and I would still stay again. I'm not a picky person at all and still slept very well. Great location and plenty of parking.
Stayed 1 night in Mar 2026
Verified review

8/10 Good

Anna

Liked: Cleanliness, staff & service, amenities
Was a pleasant stay, decor a bit dated but all in all, satisfied as priced reasonable
Stayed 2 nights in Aug 2025
Verified review

6/10 Okay

Stuart

Liked: Cleanliness, staff & service, amenities
Staff were great and breakfast nice. However the accommodation is dated and very tired. Poor quality bed.
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

alan

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Wonderful stay

Wonderful stay, brilliant room and fabulous food, must return
Stayed 1 night in Jul 2024
Verified review

10/10 Excellent

Paul

Liked: Cleanliness, amenities, property conditions & facilities
I was very pleased with our stay at the George, room was perfect for our needs, large room comfy bed
Stayed 2 nights in May 2025
Verified review

8/10 Good

Steven

Liked: Cleanliness, staff & service, property conditions & facilities
Bathroom was a little too tight. No Sockets free near bed for charging modern devices like phones or tablets.
Stayed 3 nights in Feb 2026