If you want to be in the Hongdae region of Seoul, this hotel is incredibly well positioned. It is right in the middle of the central area there that is always busy, with all the activity just a block away. That said, if you are trying to see a lot of the different areas of the city, Hongdae is a bit out of the way, and you will spend a lot of time in transport going to see other sites. Seoul is geographically massive.
As far as the hotel goes, we thought it was pretty good. The rooms were largely comfortable, but it was very hot outside and the AC had a guard on it that kept us from lowering it to the temperature we preferred. That was coupled with very warm blankets that didn’t fit the season, though the beds and pillows were comfortable. The rooms were relatively spacious, however, and the bathrooms were really nice. Plus, our room had a great view.
We had mixed opinions among the five of us on the breakfast – some thought it was really good, others didn’t. It varied a lot day-to-day and whether you hit at a time that the food had been refreshed, which was not frequent enough. That said x they did have a few really good dishes.
My one wish was that they had a real concierge who could help guide activity and restaurant selection more. I asked two different staff for advice, and both just told me they didn’t live anywhere nearby so couldn’t help me out. It would’ve been really helpful to have someone there with more knowledge along those lines.