See all properties

George Hotel, BW Signature Collection

3.0 star property

Choose dates to view prices

Photo gallery for George Hotel, BW Signature Collection

Desk, iron/ironing board (on request), cribs (surcharge)
Lobby
A living room with a brown leather sofa, a coffee table, and a kitchen area with a refrigerator and cabinets.
A white building with a modern entrance, a small tree in front, and a sign that reads "The George Hotel Arlington."
Breakfast, lunch and dinner served

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Parking included
  • Free WiFi
  • Business services
The current price is $132
$110 nightly
$132 total
Total with taxes and fees
Aug 16 - Aug 17

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Place, Norwich Cathedral
    ‪6 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

Standard Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(25 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

Desk, iron/ironing board (on request), cribs (surcharge)

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(30 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

Standard Room, 2 Twin Beds, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Standard Room, 2 Twin Beds, Non Smoking

9.0 out of 10
Wonderful
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Twin Bed, Non Smoking

Executive Room, 1 Twin Bed, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(13 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Double Bed, Non Smoking

Executive Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Executive Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(13 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

Deluxe Room, 1 Double Bed, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking

Suite, 1 King Bed, Non Smoking | Desk, iron/ironing board (on request), cribs (surcharge)

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

Desk, iron/ironing board (on request), cribs (surcharge)

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

Desk, iron/ironing board (on request), cribs (surcharge)

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(7 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Standard Family Room

  • Sleeps 3
  • 1 Twin Bed and 1 Double Bed
  • Free WiFi

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Similar properties

Lobby
Best Western Annesley House Hotel
Norwich
  • Free WiFi
  • Breakfast available
  • Parking available
  • Bar
4.5 out of 5, Wonderful, 651 reviews
$112 nightly
The price is $134
Jul 26 - Jul 27
Total with taxes and fees
Best Western Annesley House Hotel

About the neighborhood

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 17 min walk - 0.9 miles
  • Market Place - 19 min walk - 1.0 mile
  • Norwich Castle - 20 min walk - 1.1 miles
  • Carrow Road Stadium - 4 min drive - 1.4 miles
  • Norwich Cathedral - 6 min drive - 2.1 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Trafford Arms - ‬11 min walk
  • ‪The Champion - ‬12 min walk
  • ‪The Unthank Arms - ‬4 min walk
  • ‪The Beehive - ‬14 min walk

About this property

George Hotel, BW Signature Collection

George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available. Open daily.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 572 out of 964 reviews
Rating 8 - Good. 297 out of 964 reviews
Rating 6 - Okay. 61 out of 964 reviews
Rating 4 - Poor. 19 out of 964 reviews
Rating 2 - Terrible. 15 out of 964 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified

10/10 Excellent

Dame Janet

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Iain

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Alun

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Stayed 3 nights in Mar 2026
Verified

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Larraine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is excellent. The price is reasonable and the rooms are clean and nicely done. The staff were universally friendly and attentive and the breakfast and dinner menus were really good. It’s a gem of a place for the money. Book it now.
My lovely little single room with a larger than single bed. ❤️
Stayed 2 nights in Apr 2026
Verified

10/10 Excellent

Viviana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Stayed 1 night in Mar 2026
Verified

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026
Verified

8/10 Good

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean and well kept hotel. Standard room was small but adequate. Staff very friendly and helpful. Food was excellent and very good potions. Breakfast freshly cooked to order. Definitely would stay again.
Stayed 1 night in Apr 2026
Verified

10/10 Excellent

Emil

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026
Verified

10/10 Excellent

Lee

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean bedroom and bathroom. Great power shower. Great breakfast served by Ryan
Stayed 2 nights in Apr 2026
Verified

8/10 Good

Scott

Liked: Cleanliness
Good breakfast but evening meals are expensive
Stayed 1 night in Mar 2026
Verified

8/10 Good

Ricky

Liked: Cleanliness, staff & service, amenities
Had everything we needed
Stayed 1 night in Feb 2026
Verified

10/10 Excellent

Simon

Liked: Amenities
Great stay as always.
Stayed 2 nights in Nov 2025
Verified

8/10 Good

Stephen

Liked: Cleanliness, amenities, property conditions & facilities
Lovely clean room and excellent breakfast
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Stephen

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The George Hotel was excellent. It is conveniently situated a short distance from the centre of Norwich. The staff were always cheerful and efficient. We had a ground floor annexe room which was ideal for our dog.
Stayed 2 nights in Mar 2026
Verified

10/10 Excellent

Mary B

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort
The staff was very welcoming.
Stayed 1 night in Jan 2026
Verified

10/10 Excellent

Andrew

Liked: Cleanliness, staff & service, property conditions & facilities
Another great stay, the staff here really make this hotel… Wonderful service and super friendly
Stayed 1 night in Nov 2025
Verified

10/10 Excellent

Hamish

Liked: Cleanliness, amenities, property conditions & facilities
Very cozy room and lovely, helpful staff.
Stayed 2 nights in Dec 2025
Verified

10/10 Excellent

Mathew

Liked: Cleanliness, staff & service, amenities
Room was fine and the food was great
Stayed 1 night in Dec 2025
Verified

8/10 Good

Jamie

Liked: Cleanliness, staff & service, property conditions & facilities, room comfort

Good stay, great food

Good stay with a great restaurant, food was on point!
Stayed 1 night in Aug 2025
Verified

10/10 Excellent

Debbie

Liked: Cleanliness, staff & service, amenities
Warm, welcoming , efficient group of staff. Hotel quiet , spacious room and well located for visiting Norwich.
Stayed 2 nights in Jan 2026