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George Hotel, BW Signature Collection

Property class: 3

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Photo gallery for George Hotel, BW Signature Collection

A hotel room with two beds, a large mirror above the headboard, and bedside lamps.
A cozy library with bookshelves, a fireplace, a sofa, and a table.
A living room with a brown leather sofa, a coffee table, and a kitchen area with a refrigerator and cabinets.
A white building with a modern entrance, a small tree in front, and a sign that reads "The George Hotel Arlington."
A three-tiered tea service with sandwiches, scones, and a strawberry. There are two cups of tea, a teapot, and a small vase with flowers on the table.

Reviews

9.0 out of 10
Wonderful

Popular amenities

  • Free WiFi
  • Business services
The current price is $133
$111 nightly
$133 total
Total with taxes and fees
Oct 4 - Oct 5

Explore the area

View in a map
Arlington Lane, Newmarket Road, Norwich, England, NR2 2DA
  • Place, Norwich Theatre Royal
    ‪17 min walk‬
  • Place, Norwich Castle
    ‪20 min walk‬
  • Place, Norwich Cathedral
    ‪6 min drive‬
  • Airport, Norwich (NWI-Norwich Intl.)
    ‪12 min drive‬

Room options

View all photos for Standard Room, 1 Twin Bed, Non Smoking

A mirrored view of a hotel room with a bed, two bedside tables, lamps, a telephone, and a star decoration on the wall.

Standard Room, 1 Twin Bed, Non Smoking

9.2 out of 10
Wonderful
(26 reviews)
  • 240 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking

A neatly made bed with striped pillows, a star decoration on the wall, and bedside lamps on either side.

Standard Room, 1 Double Bed, Non Smoking

9.2 out of 10
Wonderful
(32 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 2 Twin Beds, Non Smoking

A hotel room with two beds, each with striped bedding and pillows, a bedside table with a lamp, and a mirror above the bed.

Standard Room, 2 Twin Beds, Non Smoking

8.8 out of 10
Excellent
(9 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 2 Twin Beds
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

A bedroom with a bed, a TV, a desk, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking, Kitchen (Separate Lounge;Bunk beds)

10.0 out of 10
Exceptional
(1 review)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 4
  • 1 Double Bed
  • Free WiFi

View all photos for Family Room, Multiple Beds, Non Smoking

A hotel room with two beds, a desk, and a chair.

Family Room, Multiple Beds, Non Smoking

7.0 out of 10
Good
(2 reviews)
  • 310 sq ft
  • 1 bedroom
  • Sleeps 3
  • 1 Double Bed and 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Twin Bed, Non Smoking

A neatly made bed with checkered pillows, a bedside lamp, a nightstand with a kettle, and a small cabinet.

Executive Room, 1 Twin Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 348 sq ft
  • 1 bedroom
  • Sleeps 1
  • 1 Twin Bed
  • Free WiFi

View all photos for Executive Room, 1 Double Bed, Non Smoking

A neatly made bed with checkered pillows, a star decoration on the wall, and two bedside lamps.

Executive Room, 1 Double Bed, Non Smoking

9.0 out of 10
Wonderful
(14 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Deluxe Room, 1 Double Bed, Non Smoking

A hotel room with a bed, a bench, a table, and a chair. There is a mirror on the wall and an air conditioning unit above the window.

Deluxe Room, 1 Double Bed, Non Smoking

10.0 out of 10
Exceptional
(1 review)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Suite, 1 King Bed, Non Smoking

A bedroom with a large bed, a vanity with a mirror, and a window with blinds.

Suite, 1 King Bed, Non Smoking

9.0 out of 10
Wonderful
(2 reviews)
  • 349 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 King Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

A neatly arranged hotel room with a bed, a desk, a chair, and a nightstand with a lamp.

Standard Room, 1 Double Bed, Accessible, Non Smoking (Walk-in Shower)

8.0 out of 10
Very good
(1 review)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

View all photos for Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

A neatly made bed with a striped blanket, two bedside lamps, a star decoration on the wall, and a window with curtains.

Standard Room, 1 Double Bed, Non Smoking (Pet Friendly)

10.0 out of 10
Exceptional
(8 reviews)
  • 300 sq ft
  • 1 bedroom
  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Pet Friendly Standard Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

Standard Family Room

  • Sleeps 3
  • 1 Twin Bed and 1 Double Bed
  • Free WiFi

Accessible Double Room

  • Sleeps 2
  • 1 Double Bed
  • Free WiFi

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Total with taxes and fees
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About the neighborhood

Norwich

A stay at George Hotel, BW Signature Collection places you in the heart of Norwich, within a 5-minute drive of Norwich Theatre Royal and Market Place. .This hotel is 1.7 mi (2.7 km) from Norwich Castle and 1.7 mi (2.8 km) from University of East Anglia.

What's nearby

  • Norwich Theatre Royal - 17 min walk - 0.9 miles
  • Market Place - 19 min walk - 1.0 mile
  • Norwich Castle - 20 min walk - 1.1 miles
  • Carrow Road Stadium - 4 min drive - 1.4 miles
  • Norwich Cathedral - 6 min drive - 2.1 miles

Getting around

  • Norwich Station - 10 min drive
  • Norwich (NWI-Norwich Intl.) - 9 min drive

Restaurants

  • ‪Hop Rocket - ‬8 min walk
  • ‪Starbucks - ‬15 min walk
  • ‪wagamama - ‬16 min walk
  • ‪Caffè Nero - ‬11 min walk
  • ‪McDonald's - ‬17 min walk

About this property

George Hotel, BW Signature Collection

George Hotel, BW Signature Collection offers 43 accommodations with hair dryers and complimentary toiletries. Flat-screen televisions come with cable channels.

Guests can surf the web using the complimentary wireless Internet access. Business-friendly amenities include desks and phones. Irons/ironing boards, change of towels, and change of bedsheets can be requested. Housekeeping is provided on request.

Stay in one of 43 guestrooms featuring flat-screen televisions. Complimentary wireless internet access keeps you connected, and cable programming is available for your entertainment. Private bathrooms have complimentary toiletries and hair dryers. Conveniences include phones, as well as desks and electric kettles.
Take in the views from a terrace and make use of amenities such as complimentary wireless internet access and a fireplace in the lobby.
Satisfy your appetite for lunch or dinner at No.10 Arlington Bistro, a restaurant which specializes in international cuisine, or stay in and take advantage of the room service (during limited hours). Quench your thirst with your favorite drink at the bar/lounge. Cooked-to-order breakfasts are served on weekdays from 7 AM to 9:30 AM and on weekends from 8 AM to 9:30 AM for a fee.
Featured amenities include dry cleaning/laundry services, a 24-hour front desk, and luggage storage. Free self parking is available onsite.
Cooked-to-order breakfasts are available for a surcharge on weekdays between 7 AM and 9:30 AM and on weekends between 8 AM and 9:30 AM.
No.10 Arlington Bistro - This bistro specializes in international cuisine and serves breakfast, lunch, and dinner. A children's menu is available. Open daily.
Arlington Bar - This bar serves breakfast, lunch, and dinner. Open daily.
Room service (during limited hours) is available.

Property amenities

Internet

  • Available in all rooms: Free WiFi
  • Available in some public areas: Free WiFi

Parking and transportation

  • Free self parking on site

Food and drink

  • Cooked-to-order breakfast available for a fee 7:00 AM to 9:30 AM on weekdays and 8:00 AM to 9:30 AM on weekends; GBP 13.95 per person
  • A bar/lounge
  • A restaurant

Restaurants on site

  • Arlington Bar
  • No.10 Arlington Bistro

Family friendly

  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Conveniences

  • 24-hour front desk
  • Luggage storage
  • Safe at front desk

Guest services

  • Change of bedsheets (on request)
  • Change of towels on request
  • Dry cleaning/laundry service
  • Housekeeping (on request)

Business services

  • Meeting rooms

Outdoors

  • Terrace

Accessibility

  • If you have requests for specific accessibility needs, please contact the property using the information on the reservation confirmation received after booking.
  • No elevator
  • Wheelchair accessible (may have limitations)

More

  • 2 floors
  • Banquet hall
  • Fireplace in lobby
  • Georgian architecture
  • Smoking not allowed

Room amenities

Bedroom

  • Bedsheets provided
  • Crib (surcharge)
  • Rollaway/extra bed (surcharge)

Bathroom

  • Free toiletries
  • Hair dryer
  • Private bathroom
  • Shampoo
  • Soap
  • Toilet paper
  • Toothbrush and toothpaste (on request)
  • Towels provided

Entertainment

  • Flat-screen TV with cable channels

Food and drink

  • Electric kettle
  • Limited room service
  • Tea bags/instant coffee

More

  • Desk
  • Heating
  • Iron/ironing board on request
  • Phone

Policies

Check-in

Check-in start time: 2 PM; Check-in end time: 5:30 AM
Contactless check-in available

Check-out

Check-out before 11 AM
Contactless check-out available

Special check-in instructions

Front desk staff will greet guests on arrival at the property
Information provided by the property may be translated using automated translation tools

Access methods

Staffed front desk

Pets

Pets allowed for an extra charge of GBP 10 per pet, per night
Service animals are welcome, and are exempt from fees
Welcoming dogs and cats only
2 total pets
Specific rooms only, restrictions apply; pet-friendly rooms can be requested by contacting the property at the number on the booking confirmation
Food and water bowls are available

Children and extra beds

Children are welcome
Rollaway/extra beds are available for GBP 20.0 per night
Cribs (infant beds) are available for GBP 10.0 per night

Property payment types

Important information

Optional extras

  • Fee for cooked-to-order breakfast: approximately GBP 13.95 per person
  • Pet fee: GBP 10 per pet, per night
  • Service animals are exempt from fees
  • Crib (infant bed) fee: GBP 10.0 per night
  • Rollaway bed fee: GBP 20.0 per night

The above list may not be comprehensive. Fees and deposits may not include tax and are subject to change.

You need to know

Extra-person charges may apply and vary depending on property policy
Government-issued photo identification and a credit card, debit card, or cash deposit may be required at check-in for incidental charges
Special requests are subject to availability upon check-in and may incur additional charges; special requests cannot be guaranteed
This property accepts credit cards, debit cards, and cash
Safety features at this property include a fire extinguisher

We should mention

This property does not have elevators

Property is also known as

Best Western George Hotel Norwich
Best Western George Hotel
Best Western George Norwich
Best Western George
The George Hotel BW Signature Collection
George Hotel, BW Signature Collection Hotel
George Hotel, BW Signature Collection Norwich
George Hotel, BW Signature Collection Hotel Norwich

George Hotel, BW Signature Collection Reviews

Reviews

9.0

Wonderful

Rating 10 - Excellent. 586 out of 990 reviews
Rating 8 - Good. 305 out of 990 reviews
Rating 6 - Okay. 64 out of 990 reviews
Rating 4 - Poor. 19 out of 990 reviews
Rating 2 - Terrible. 16 out of 990 reviews

9.2/10

Cleanliness

9.4/10

Staff & service

8.8/10

Amenities

8.6/10

Property conditions & facilities

Reviews

Verified review

10/10 Excellent

nigel

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place for visits to Norwich - great breakfast
Stayed 1 night in May 2026
Verified review

8/10 Good

Marius

Liked: Cleanliness, staff & service
Very good breakfast cooked to order, very kind staff, nice location
Stayed 4 nights in May 2026
Verified review

10/10 Excellent

Petra

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful all round- welcoming and very comfortable- thoroughly recommend and l will return soon
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Laura

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great place to stay. Excellent communication - staff were able to arrange an early check in for me. Room was spacious and clean.
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Sue

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Wonderful friendly and helpful staff, lovely spacand comfortable room
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Kelly

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This my hotel of choice in Norwich, comfortable rooms, staff are great and the food is great quality and generous
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Christine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Staff were amazing, friendly and very helpful. Great location and parking Bar prices very reasonable
Stayed 1 night in May 2026
Verified review

10/10 Excellent

Iain

Liked: Cleanliness, staff & service
Excellent staff clean rooms, great breakfast in a nice part of town
Stayed 3 nights in Jan 2026
Verified review

10/10 Excellent

Ben

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Lovely staff, excellent quiet location that is still very convenient for the city. And a lovely vegan breakfast!
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Dame Janet

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Friendly help ful staff at excellent hotel - really good value for money
Stayed 2 nights in Apr 2026
Verified review

10/10 Excellent

Michael

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Great stay at the Bob W London! We arrived early from Sydney but were able to store our bags safely before heading out. Great location, quiet street but close to everything we needed. Comfortable and a nice retreat from full days of exploring London!
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Philip

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room, nice bar, enjoyed my stay
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Suzanne

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very helpful staff, lovely food, pleased we made this choice
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Alun

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay. Second time in this hotel and just as we remembered - good value friendly staff and very nice food
Stayed 3 nights in Mar 2026
Verified review

10/10 Excellent

Lisa

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Very clean, well presented hotel our rooms were very comfortable no noise. The reception staff were very friendly and a very nice restaurant inside. 15 min walk into the city centre. I would definitely stay there again.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

Kienan

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was great. The rooms were clean, and the staff were very friendly. The food was good and reasonably priced. Free on-site parking was available. Highly recommended.
Stayed 3 nights in May 2026
Verified review

10/10 Excellent

Ashley

Liked: Cleanliness, staff & service, property conditions & facilities
Well stocked bar. Excellent staff - couldn't do enough. Comfortable and well appointed room.
Stayed 2 nights in May 2026
Verified review

10/10 Excellent

James

Liked: Cleanliness, staff & service, property conditions & facilities
excellent location, food and service - highly recommend
Stayed 1 night in Jan 2026
Verified review

10/10 Excellent

Martin

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This has got to be the friendliest hotel we have ever stayed in. The staff were all absolutely lovely and the hotel was very nice , very clean, very comfortable and we can’t wait to get back.
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Isabelle

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Excellent stay again Second time Solo female traveller Felt very safe and welcome Walkable to Norwich cathedral Excellent restaurant on site Walkable to Sainsbury's if needs supplies Great wi fi for meetings
Stayed 2 nights in Mar 2026
Verified review

10/10 Excellent

Viviana

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The room was clean and with a lovely decor. Great complimentary tea and coffee and hot chocolate
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Emil

Liked: Cleanliness, staff & service
clean room, friendly staff!
Stayed 3 nights in Feb 2026
Verified review

10/10 Excellent

Peter

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
Clean room. Good parking. Great bar
Stayed 1 night in Apr 2026
Verified review

10/10 Excellent

Aaron

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
The hotel was immaculate, the staff were pleasant and it was fairly cheap for a uber into the central
Stayed 1 night in Mar 2026
Verified review

10/10 Excellent

Larraine

Liked: Cleanliness, staff & service, amenities, property conditions & facilities
This hotel is excellent. The price is reasonable and the rooms are clean and nicely done. The staff were universally friendly and attentive and the breakfast and dinner menus were really good. It’s a gem of a place for the money. Book it now.
My lovely little single room with a larger than single bed. ❤️
Stayed 2 nights in Apr 2026