We spent a long weekend at Yooma Urban Lodge in Brussels and enjoyed it very much. The hotel is very conveniently located close to the Gare du Midi / Brussel-Zuid station and not too far from the Grand-Place, Manneken Pis and other tourist attractions.
The hotel itself is, of course, cartoon-themed and each room has its own 'character' identity. It is novel and fun! Breakfasts were good. There is a pool table and a sauna (which we did not try out) and a little shop selling cartoon-related items.
The service was very good: friendly and helpful staff. The room was spacious, clean, quiet and well-equipped.
In conclusion, I would recommend Yooma Urban Lodge for couples and families.