It may have seemed like it happened overnight. A little known sport, known as mixed martial arts, transformed the fighting and pay per view world with meteoric growth that is unprecidented in the world of sports.
It started in 2003 in Colorado as an exhibition to find out who would prevail in a battle of fighters using Tae Kwon Do, Karate, Jiu-Jitsu, wrestling and boxing. It developed into the rather obscure sounding “Mixed Martial Arts”, a combination of those fighting styles. Now known as MMA, Mixed Martial Arts has been propelled into the stratosphere of sports popularity by the Ultimate Fighting Championship franchise, or the UFC.
The start of MMA was a rough one. Rules were ever changing and its sheer violence caught the attention of millions, and not always positive. John McCain once called UFC “human cockfighting”. A young generation of mostly young males vehemetly disagreed, and the UFC was on its way.
With a maturing business model, additional rules, and more corporate sponsorships, the UFC gradually gained more and more mainstream acceptance. Strategic acquisitions and growth has put the UFC in a position as now being seen as the premier fighting event not only in this country, but in the world. A sport that was seldom given a minute on the evening sports report now gets major respect.
It is no wonder that pay-per-view sales of UFC broadcasts are through the roof. With such a high demand for PPV, UFC fighting tickets to these events live are increasingly difficult to get a hold of.
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